February 3, 2010 (FinancialWire) — Activision Publishing, Inc. (NASDAQ: ATVI) said that David Haddad, the chief operating officer of the firm’s Guitar Hero unit, will assume operational responsibilities for the unit following the departure of president and CEO, Dan Rosensweig, who has left the company to pursue other career opportunities.

He will report to Mike Griffith, president and CEO of Activision Publishing, who will continue to oversee the Guitar Hero unit.

Haddad formerly served as chief operating officer of Vivendi Games’ Sierra Online division, where he oversaw global product marketing, sales, live production, and business development initiatives for online games and console downloadable titles.

Before joining Sierra Online, Haddad served as a division president for Mattel and held executive management positions at such entertainment companies as the Walt Disney Co., and Liveplanet, Inc.

California-based Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, Russia, Japan, South Korea, China and the region of Taiwan.

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