January 29, 2010 (FinancialWire) — NXT Nutritionals Holdings, Inc. (OTCBB: NXTH) said that Mark Giresi, a member of the NXT Nutritionals board of directors, has been named chief operating officer.

As chief operating officer, he will be responsible for day-to-day operations, financial operations, legal, strategic planning and developing commercial relationships.

Giresi formerly held positions with Burger King Corp. (NYSE: BKC), and Ltd. Brands, Inc. (NYSE: LTD). He was senior vice president of U.S. Franchise Operations and Development for Burger King, and was also senior vice president Worldwide General Counsel for Burger King from 1993 to 1998.

Giresi joined Ltd. Brands in 2000 and held several executive positions including Chief Stores officer and executive vice president, Retail Operations.

Massachusetts-based NXT Nutritionals Holdings, through its wholly owned subsidiary NXT Nutritionals, Inc., is a developer and marketer of proprietary, patent-pending alternative sweeteners, food and beverage products.

The common ingredient for all of the company’s products is its Susta natural sweetener, a low calorie, all-natural sweetening system.

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