January 27, 2010 (FinancialWire) — Bridgeline Software, Inc. (NASDAQ: BLSW), a developer of SaaS-based, unified web application management software and award-winning interactive technology solutions, said that Smithers-Oasis, a leading global manufacturer of floral products for the floral retail and wholesale industries, has recently launched their new website (http://www.oasisfloral.com) on iAPPS Content Manager and iAPPS Analytics.

The iAPPS Product Suite is an innovative SaaS solution that unifies Content Management, Analytics, eCommerce, and eMarketing capabilities – enabling users to swiftly enhance and optimize the value of their web properties.

The new website supports Smithers-Oasis’ efforts to extend its brand identity worldwide via the Internet. Utilizing iAPPS Content Manager, the company is able to provide local marketing teams the ability to craft communications in their own native language and be responsive to the nuances of customers in their own countries. The site currently supports 11 different languages. Augmenting the capabilities of iAPPS Content Manager, Smithers-Oasis also utilizes iAPPS Analytics to distinguish site visitors by country and deliver personalized and localized content. The internationally dispersed Smithers-Oasis content managers require no technical knowledge and can easily enter content in their own language and submit drafts for review by the company’s marketing team. Customized workflows conform to each division’s local protocols and requirements.

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