The 'Talking Up The Industry Charter' is an initiative by Built Environment Marketing to boost media perceptions of the construction & property sector economic prospects

PRESS DISPENSARY - Monday, Jan 04, 2010 - Frequently seen as a national economic barometer, the built environment industry - construction and property - plays a pivotal role in Britain's economy. The sector was among the first to signal the 2008 economic downturn and now - at the start of a new decade - it is offering a positive outlook with the launch of the 'Talking Up The Industry' Charter (http://www.built-environment-marketing.com/index.php/petition ). Talking Up The Industry invites professionals from across the built environment disciplines to commit to voicing a positively charged view of their industry's performance.

Talking Up The Industry is an initiative launched by long-established built environment marketer Keith Griffiths of Built Environment Marketing (http://www.built-environment-marketing.com/ ), which offers consultancy services, learning and development programmes to property and construction businesses and a VIP membership programme for individuals.

Keith Griffiths says: "Talking Up The Industry started life at the Drivers Jonas Crane Survey in Leeds a couple of weeks ago, where we were asking how - as industry professionals - we might counter negative media portrayals of our sector's performance. We realised that the initiative had to come from us.

"There was a consensus that our industry had spent the last couple of years being talked down: that negative media coverage had actually contributed to the sector's downturn. But we can't just blame the media: we were also our own worst enemies and it is now time for a change.

"Talking Up The Industry invites built environment business leaders to commit to a positive view of the sector, to sign the Talking Up The Industry Charter at http://www.built-environment-marketing.com/index.php/petition and take a new year's resolution to speak positively about our sector. This can be a great sector to be working in at the moment, so let's say so loudly and frequently."

The Talking Up The Industry Charter launches on January 4, 2010.

Notes for editors

The Talking Up The Industry Charter is an industry-wide initiative from Built Environment Marketing MD, Keith Griffiths.

After 25 years of experience and a solid reputation within the property and construction sector, Keith Griffiths started Built Environment Marketing Ltd in October 2009 to provide marketing services to the construction and property sector. The company applies a bespoke business model - titled 'Creating Relationships... and making them Profitable' - to a variety of consultancy services, as well as to learning and development programmes for businesses and individuals. Its VIP Membership programme shows individuals how to make the right connections, profitably, as well as helping them to market effectively, target business development effectively and win more work.

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