December 9, 2009 (FinancialWire) — Compuware Corp. (NASDAQ: CPWR) launched a new initiative to increase the profitability of mobile data service providers by empowering them to improve and manage the customer data experience.

The exponential increase in data-rich applications on mobile devices makes the optimization of the subscriber experience more difficult to achieve and more important to revenue, customer satisfaction and service provider loyalty.

Compuware Vantage for Mobile is the first integrated solution to provide a real-time view of a customer’s mobile data services experience by starting with an individual subscriber’s experience and linking back to key business functions. Customer benefits include increased subscriber retention, higher data average revenue per unit, optimization of network investments, reduction in customer support costs and improved customer experience.

Unlike existing network-centric management tools that only provide metrics on network performance and the aggregate view of subscribers, Vantage for Mobile effectively addresses the new challenges that require operators to understand individual subscriber experiences on mobile data services. The solution enables network operations teams to identify areas for network expansion; customer support teams to quickly resolve issues; sales and marketing teams to make informed business decisions; and customer retention teams to better understand customer renewal decisions.

Compuware also announced the availability of a market research study of 22 operators worldwide. This study confirmed that the root cause of reduced customer satisfaction, increased churn and increased management costs is a lack of visibility into the subscriber experience of mobile data services. Moreover, the study identified how the growing demand for mobile data has brought operators a new dimension of management challenges that include: higher than expected network traffic, reduced profitability of IP data revenue, rising support costs, rising complexity of new devices and services and increased pressure on call center staff. These challenges combined with intensified competition and price wars are eroding operator profitability.

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