December 9, 2009 (FinancialWire) — MDC Partners Inc. (NASDAQ: MDCA) said it has entered into an agreement to acquire Communifx, a data analytics and database marketing firm that specializes in engagement marketing and optimization solutions.

Communifx offers a range of services from consumer engagement strategy development, to database management and analytics, concept design and implementation, to production and execution of data-driven marketing ideas and initiatives.

The acquired firm’s services will be integrated with the offerings of MDC’s existing firms.

New York-based MDC Partners is a marketing and communications network whose partners provides strategic and performance marketing solutions and services to multinational clients in North America, Europe and Latin America.

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