Pensacola, Florida (CaymanMama.com) — While Wal-Mart Stores is by far the leading low-cost retailer in the nation, the expansive online marketplace, Amazon.com is leading the competition when it comes to third-party sellers.

Richard Hastings, a consumer strategist with Global Hunter Securities, said America’s largest online retailer holds the “ultimate edge” for its extensive variety of third-party sellers and brands that utilize the Amazon.com site to sell their products.

“Walmart.com, while it is excellent and massive in scale, still doesn’t have the multitude of third-party unaffiliated brands,” Hastings said. “It still doesn’t approach what Amazon is bringing to the show.”

Jefferies analyst Youssef Squali gave recognition where it was due with Walmart.com’s accomplishments. The 10-year-old business has worked very hard to come up from beneath the shadow of Walmart stores without competing for the business.

“It looks like in the past six months they’ve started to give freer range to the online managers to do whatever it takes to go after Amazon, and that’s why you’re seeing them gain some ground,” he said.

The competition between Amazon and Walmart.com is of the technological movement when consumers are becoming more comfortable making their purchases online versus going into a store for what they need.

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