Esports for Ukraine

Global Campaign is a call to esports leagues, developers, content creators, teams & players - to step up and support the humanitarian effort through influence

SAN FRANCISCO, CA, UNITED STATES, March 29, 2022 /EINPresswire.com/ -- Cyberathlete, one of the oldest professional esports brands and tournament operators, and ReadyUp, a community marketing platform, today announced the
"Esports for Ukraine" fundraiser, which aims to donate up to $250,000 to support those impacted by the Ukraine War through a partnership with World Central Kitchen (WCK). Founded by Chef José Andrés, WCK began serving hot, nourishing meals within hours of the initial invasion that started February 24th, and are now set up in Hungary, Moldova, Poland, Romania, and Ukraine. WCK is now serving more than 180,000 hot meals per day, and as this crisis is evolving rapidly, this number will continue to grow.

In addition to hot meals, WCK is distributing bulk food product including produce and dry goods to
restaurant partners in Ukraine to supplement the strained food supply chain. Starting today, anyone can
contribute to the "Esports for Ukraine" campaign to help feed those impacted by the war by visiting
https://www.cyberathlete.com/campaigns. A minimum goal of $10,000 per week donation has been set.

Scott Valencia, CEO of Cyberathlete, said: “Cyberathlete started with a belief that the video games
community was bigger and had more influence in the world than anyone could imagine. This year, the
25th anniversary of our founding, the video game, esports and influencer industries top $200 billion
dollars. While people want to step up and support the innocent people affected by this war, many are
unsure how to get involved, especially companies with offices and people still in Russia. That’s why we’ve
launched this campaign to help everyone contribute meaningfully by working together and partnering with
WCK to feed people.”

HOW TO PARTICIPATE:
Corporations: Companies wanting to participate in donating can do so by becoming a sponsor of
Cyberathete’s 25th anniversary global esports collegiate event. Cyberathlete will match that sponsorship
amount in direct donation to WCK. Company recognition of the donation is optional.
T-shirt Sales: Cyberathlete and ReadyUp will be working with artists to produce new t-shirt designs every
two weeks. 100% of the profit from the t-shirt sales will be sent over weekly to WCK.
Esports Teams/influencers: Teams and influencers who would like to participate in a more direct and
meaningful way with their communities can contact Cyberathlete to have a custom t-shirt made for their
audience. All art costs will be covered by Cyberathlete and credit for the donation to WCK is given to the
influencers.

Chef Andrés said: “To continue scaling our response as this humanitarian disaster unfolds, we’re relying
on our partnerships with local restaurants, caterers, and food trucks, as well as critical donations from the
community, to fund and provide nourishing meals at border crossing, shelters, and other refugee
locations. We appreciate all that Scott and the teams at Cyberathlete and ReadyUp are doing to drive
awareness and contributions towards the WCK program in support of Ukraine.”

ReadyUp is a community management platform that drives customer engagement and growth by
embedding content into communities. As part of this partnership, any publishers, creators, influencers and
event organizers who have Twitch channels, Discord servers or websites can participate. ReadyUp is
providing an easy-to-use Twitch extension, Discord app and web widget that will enable communities to
continually discover new “Esports for Ukraine” content. More importantly, the platform will include t-shirt
purchase links where proceeds go to WCK.

Johnathan "FATAL1TY" Wendel, Co-Founder and Chief Gaming Officer of ReadyUp, said: “The power of
our industry is not in what any one company or person can give, but in their influence across the gaming
community. Teams like Team Liquid or FaZe Clan, streamers like Ninja, Pokimane or Amouranth, and
cosplayers like Jessica Nigri could say a word and feed thousands of starving refugees. At the same time,
there are over eight million Twitch streamers reaching 31 million people a day and over 6 million Discord
communities reaching 140 million people a month–that’s real power! By integrating ReadyUp’s
community marketing platform, the gaming industry will drive more discovery and engagement to “Esports
for Ukraine” leading to more donations and feeding more families impacted by the Ukraine War.”

For real-time updates on the “Esports for Ukraine” campaign please visit:
● Twitter: @CyberathleteO
● Instagram: @cyberathleteofficial
● Facebook: /CyberathleteOfficial

For WCK updates on its Ukraine refugee response, follow WCK on social media:
● Twitter: @WCKitchen
● Instagram: @WCKitchen
● Facebook: /WorldCentralKitchen

Contact Cyberathlete Pte. Ltd at marketing@cyberathlete.com about corporate sponsorships or esports
teams/league/content creator custom shirts.

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About Cyberathlete^®
Cyberathlete^® emerged on the gaming scene as The Cyberathlete Professional League (CPL) organizing
professional esports tournaments. It was founded in 1997 in Dallas, Texas, United States. CPL is a
pioneer in professional esports tournaments. CPL is now known as Cyberathlete^® Pte Ltd and is
headquartered in Singapore, with offices in the US and China.

About ReadyUp^®
ReadyUp is a Community Marketing Platform driving Customer Engagement and Customer Growth.
ReadyUp embeds content into relevant Twitch, Discord and Web Communities enabling Publishers,
Creators, Influencers and Event Organizers to continually grow, engage and monetize their communities.
ReadyUp is a privately held company. For more information, visit www.readyup.com.

Kate Pietrelli
on behalf of Cyberathlete & ReadyUp
+1 760-518-2633
kate@pathadvisors.com
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