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IMAX, ODEON Expand Partnership

October 14, 2009 (FinancialWire) — IMAX Corp. (NASDAQ: IMAX) (TSX: IMX) and ODEON & UCI Cinemas Group, Europe’s largest exhibitor, announced an agreement to install an IMAX(R) theatre in the exhibitor’s multiplex in Cardiff, Wales.

The deal was signed as a result of the growing success and popularity of the exhibitor’s IMAX digital locations in Wimbledon and Greenwich. This newest location and the exhibitor’s previously announced IMAX location in Gateshead, UK, are scheduled to open in time for the release of Avatar on December 18th, 2009. Both will feature IMAX’s digital projection technology. The deal brings the total number of IMAX theatres operated by ODEON to five.

To date, IMAX has signed contracts for over 200 IMAX digital projection systems worldwide, with more than 115 currently in operation.

IMAX’s revolutionary digital projection system delivers The IMAX Experience(R) and helps drive profitability for studios, exhibitors and IMAX theatres by eliminating the need for film prints, increasing program flexibility and ultimately increasing the number of movies shown on IMAX screens. The system can run both IMAX and IMAX(R) 3D presentations.

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