September 29, 2009 (FinancialWire) — Affluence Corp. (OTC: AFFU), the leading social network for high wealth individuals, has named Michael Profita as executive vice president and chief financial officer. In addition to his duties as CFO, Profita will assume all operational duties until Affluence names a chief executive officer.

Prior to joining Affluence, Profita was president of thincSoft, LLC a geospatial analytic software platform for business intelligence. Profita led the company from inception to its exit building partnerships with Oracle, HP and Neteeza. Prior to that, Profita was COO and CFO of Quantitative Data Solutions, a provider of information and infrastructure solutions for the financial services market where he played a key role in its acquisition by Transamerica. Prior to that, Profita was vice president and CFO of Apropos Technology, a telephony software developer. As a member of the initial management team, he helped grow the start-up from pre-revenue to $40 million in sales and led Apropos’ $95 million IPO in February, 2000. Before joining Apropos, Profita held several positions at Mentor Graphics Corp., a $400 million electronic design software developer. Profita was chief financial officer for Mentor Graphics’ Microtek Research Division, vice president of International Finance for South America, Mexico and Canada and was Area Business Manager.

Profita received an MBA in International Finance from Loyola University of Chicago, a Master of Management from the University of Chicago and a BS in Finance from Marquette University. Profita is a member of Marquette University’s Golden Angels investment network and also a frequent guest lecturer at Northwestern University and Marquette University.

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