September 24, 2009 (FinancialWire) — First Advantage Corp. (NASDAQ: FADV) has sold BarNone, Inc., a provider of specialty finance and consumer services, to Centrro, Inc., a vertical search engine provider. Terms of the acquisition were not disclosed.

BarNone provides lead generation solutions to U.S. automotive dealerships. The company identifies credit-challenged consumers, then helps connect them with dealers providing specialty financing.

Oakland, California-based Centrro is an online marketer of credit card and mortgage products, and views the BarNone acquisition as a means of extending its reach in the automotive marketing space.

Poway, California-based First Advantage provides risk mitigation products and services to businesses, non-profit organizations and government agencies. The company has employees in 12 countries.

The company’s Credco division provides specialty credit reports and services to the automotive industry.

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