August 18, 2009 (FinancialWire) — Rovi Corp. (NASDAQ: ROVI), formerly Macrovision Solutions Corp., announced a multi-year, multi-country technology and patent licensing agreement with Samsung Electronics.

The agreement allows Samsung to incorporate Rovi’s interactive program guide technologies into its next-generation TVs and other consumer electronics devices. Rovi’s IPG technologies enable CE manufacturers like Samsung to integrate interactive, on-screen listings into their products to help viewers navigate, sort, select, and schedule television programming.

“Samsung Electronics continues to be at the forefront of innovation, providing consumers with television products with world-class picture quality, design and energy efficiency,” said Kyung Shik Lee, vice president, Samsung Electronics. “By working with Rovi, we are dedicated to bringing an advanced digital home entertainment experience that empowers consumers to find their favorite content on the television while also enabling them to discover new programming quickly and easily.”

“As the choices in content, channels and viewing platforms increase exponentially, consumers need advanced guidance technologies that will help them find out ‘what’s on’,” said Tom Carson, executive vice president, sales and services, Rovi Corp.. “We’re excited to be working with Samsung on bringing an enhanced digital home entertainment experience to the consumer.”

Rovi’s guide technologies are designed to provide consumers with simple and intuitive access to digital media content of all types as well as a personalized home entertainment experience that makes it easy for consumers to find what they want, when they want it.

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