June 18, 2009 (FinancialWire) — Magic Software Enterprises Ltd. (NASDAQ: MGIC) said that Regev Yativ, president and CEO of Magic Software Americas, is presenting at the AJAXWorld 2009 RIA Conference and Expo.

Yativ is presenting a panel on rich internet applications within enterprises and the cloud on Monday, June 22, from 2: 05-2: 50 p.m. ET at the Roosevelt Hotel in New York City.

RIA for businesses is a growing trend among software users looking for responsive application interactions that can be accessed from any location. As users begin demanding business information presented in the same way as the social web - interactive and visual - and carry the same reach, IT departments must adapt. Yativ’s presentation will discuss how companies can develop and deploy rich Internet business applications on-premise or in the cloud. His talk will also focus on enhancing end-user experience and ways and means for IT departments to reduce the risks associated with application development and avoid IT project failure.

Yativ is responsible for Magic Software’s business operations in the Americas and is based in the United States. Previously he served as Magic Software’s managing director in Europe and Japan, and managed the distribution network in charge of Asia Pacific, Latin America and South Africa, significantly growing those regions. Yativ is a frequent speaker at industry events and forums, and a regular media commentator on business trends and how to leverage technology to improve IT.

AJAXWorld 2009 RIA Conference & Expo will focus on the theme of “Driving Profitability Through the User Experience.” Leading industry executives and attendees will explore and explain how simple, rich interfaces that do not get in the way of the user’s experience, but enhance it, are increasingly becoming tied to value creation, profitability and staying-power in the marketplace. IT professionals will come away with an enhanced understanding of what it takes to effectively evaluate, design and build on-line experiences that are compelling, usable and profitable.

Magic Software Enterprises Ltd. is a provider of multiple-mode application platform solutions.

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