Campbell Buys Ecce Panis
May 5, 2009 (FinancialWire) — Campbell Soup Co. (NYSE: CPB) has completed its acquisition of artisan bread maker Ecce Panis of Campbell plans to run the Ecce Panis business as part of its Pepperidge Farm bakery operations. Financial terms were not disclosed.
East Brunswick, New Jersey-based Ecce Panis was founded in 1988 as a small Manhattan bakery. The company’s portfolio of breads that are sold primarily through the in-store bakeries of retailers and grocery chains across the country. The par baked frozen breads and rolls are shipped to customers, where the baking process is finished within their in-store bakeries.
Ecce Panis has 115 employees and a bakery operation in East Brunswick. Campbell appointed Ralph DiVito as general manager of Ecce Panis. A 30-year veteran of Campbell and Pepperidge Farm, DiVito has held a variety of roles in sales, operations and general management. He will lead Ecce Panis through the integration with Pepperidge Farm and will be responsible for establishing plans for future growth.
Camden, New Jersey-based Campbell Soup is a manufacturer and marketer of soup, baked snacks, and beverages. The company’s portfolio of brands includes Campbell’s, Pepperidge Farm, Arnott’s, and V8.
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