Phoenix, Arizona (MMD Newswire) March 31, 2009 -- Parents of young children continue to be blindsided by the unexpected yet preventable accidental death of their baby or small child. Time and time again, parents say after the fact, that they never thought it could happen to them. Over 830,000 children are killed each year in preventable accidents with millions more permanently damaged according to a recent report from the Center for Disease Control. New start up, Alive Past 5, takes a bold and aggressive stance on preventing the accidental death of babies and children. The company's tagline: "In the blink of an eye, your child could die", gets right to the point. Alive Past 5 provides parents and caregivers with the horrific facts along with specific tactics and products to support their efforts to protect their vulnerable, precious children.

"Frustrated with ongoing preventable accidental deaths of young children in spite of concerted efforts from local organizations, a stronger message was vital," says Founder Maggie Brown. "These painful deaths irreparably affect the lives of parents, grandparents, siblings, friends and communities."

The softer and polite "watch your children around water" efforts, although helpful, have fallen short of registering the point with parents that it could happen to their child and to them! Alive Past 5 recommends single parental child supervision around water. Group accountability results in no accountability, followed by tragedy.

After a family member lost a child to SIDS at the same time her daughter was pregnant with her first grandchild, Brown researched child safety products. The company's top item for new parents is a breathing monitor, which sounds an alarm if the baby stops breathing. The technology is here to employ layers of protection that most new parents do not know exists.

Alive Past 5 was founded by entrepreneur, Maggie Brown in January 2009, in Phoenix, Arizona, as an irresistible challenge to drive the gut wrenching child fatality numbers down. The company offers safety advice and products on its website www.AlivePast5.com.

Contact:
Maggie Brown
mags@alivepast5.com
602-620-0971 cell phone
480-706-4896 fax
Alive Past 5, LLC.
www.AlivePast5.com

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