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Elektra Magnesium Returns to Sydney Royal Show Easter 8-19 April 2022 with Free Muscle Care Demonstrations

Elektra Magnesium Easter Show

Elektra Magnesium will be at the Royal Easter Show in Sydney from 8th - 19th April this year - after the show had a two-year break due to COVID.

Elektra Magnesium Products

Elektra Magnesium has a wide range of products to choose from so you can apply magnesium to your skin for maximum absorption.

Elektra Magnesium Offering Massages

Elektra Magnesium is offering free 5-minute neck and shoulder massages with their products so people can feel the difference these products make.

Elektra Magnesium will be exhibiting at the 2022 Sydney Royal Easter Show, offering free 5-minute neck and shoulder massages using Elektra Magnesium products.

Transdermal magnesium - via the skin - is a gentler way of absorbing magnesium,” Sanderson adds. “After massaging in Elektra Magnesium creams or spritz, you can feel the difference within minutes.”
— CEO Sandy Sanderson
SYDNEY, NSW, AUSTRALIA, March 25, 2022 / -- Elektra Magnesium will be exhibiting at the 2022 Sydney Royal Easter Show from the 8th to the 19th April, after the show’s two-year break due to COVID. At the Elektra stand, there’ll be free demonstrations of 5-minute neck and shoulder massages using Elektra Magnesium products, so people can feel the difference transdermal magnesium makes to relax and soothe tight muscles, aches or pains.

CEO of Elektra Magnesium, Sandy Sanderson, says it’s important for the company to be at the show so they can raise awareness about how magnesium is used to recover from stress and maintain overall health. Sanderson has felt strongly about the need for magnesium supplementation for many years, and it was in fact the reason she started the company in 2008.

As she says: “Magnesium is the master mineral electrolyte our body needs to perform so many functions. It’s essential for our electrical and nervous systems – like a power plug. As it’s significantly depleted now in our soils and general food supply, and we lose it excessively from stresses or traumas, physical exertion, sleep deprivation, injury and pain etc, we often can’t get enough from diet alone to refill our cellular tanks.”

She adds however there is good news because magnesium can easily be absorbed via the skin: “This means no further work to digest is required. It completely bypasses the digestive system and any potential bowel upsets, as often happens with oral magnesium supplements. You can feel the effects of magnesium faster, such as calmness and relief of stress,” she says.

“If stress and anxiety remain unresolved, it can lead to inflammation and disease, as the immune system becomes compromised. Have you noticed you are most likely to catch colds and flu after a lot of stress?” she adds.

Elektra Magnesium’s products are made in Australia using proprietary methods from natural and organic plant oils and extracts, infused with natural magnesium chloride salts (food grade). They cater for all ages and skin types to provide skin barrier protection and hydration, anti-ageing effects, as well as calming effects to enhance sleep quality and rapid muscle relaxation with massage.

Why is it a good idea to apply magnesium via the skin?
The digestive system can only cope with small amounts of magnesium, such as what would be in mineral water and foods. Sanderson says that higher concentrations, such as in many oral magnesium supplements, tend to be largely excreted before enough can be absorbed into the body via the gut wall: “They also work like laxatives and can irritate the bowel,” she says.

“Transdermal magnesium - via the skin - is a gentler way of absorbing dissolved magnesium chloride salt in greater amounts and faster,” she adds. “After massaging in Elektra Magnesium Creams, Lotion and/or Spritz, you can feel the difference within minutes. If you get into the habit of using it every day as part of your normal self-care routine you can make sure you’re getting an optimal magnesium supply."

You can’t overdo your application of transdermal magnesium, according to Sanderson. She says this is because the magnesium sits in the skin reservoir and is taken up by the body as it needs it, and in its own time: “The body is in control and nothing is being artificially pushed in,” she adds.

Use magnesium to increase your energy levels
Sanderson says that as we get older, often our movements often become restricted due to pain. We can also start to feel low in energy to the point where we lose the joy of life. But she says: “Incrementally, over a number of months of daily use, when optimum cell magnesium levels are restored, we experience an increasing energetic lift, better sleep and improved resilience to recover from daily stresses. As a result, we feel happier, and depression clears. Of course, the extra magnesium always needs to be part of a balanced healthy diet and lifestyle routine. Magnesium supports your full complement of nutrients to boost their effects.”

People who’ve used Elektra Magnesium’s flakes, creams, lotions and spritz have said they start to sleep better, their twitches stop, muscles and joints are less painful (or the pain clears completely), injuries heal faster, and their skin looks healthier. These are typical customer reviews which Elektra Magnesium customers upload to the website regularly. Mrs Sanderson says, “Our customers are our best sales people!”

She adds: “Magnesium is the Master Mineral Electrolyte for cell defence and to drive the electrical-nervous system. It's like a power plug. Life cannot exist without magnesium – it’s as important as water for life.”

Elektra Magnesium has a wide range of popular products, including the four varieties of Elektra Magnesium Cream for anti-ageing skin care and muscle massage, a Baby Calm Balm for the very sensitive skin types, as well as Magnesium Charge Lotion and Magnesium Oil Spritz for more heavy-duty needs. They also have food grade Magnesium Flakes which are used to remineralise filtered drinking water, or for bathing and foot soaking.

You can find Elektra Magnesium in the Home and Lifestyle pavilion at the Royal Easter Show from the 8th to the 19th April, at Sydney Showground. Come along to sample the products and discover what suits you best. There’s something for the whole family including your pets – particularly dogs and horses.

You can also check out the Elektra Magnesium body care products at the company’s website - Or join their Facebook and Instagram groups for magnesium health tips.

Sandy Sanderson
Elektra Magnesium
+61 7 5502 0865
email us here
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CEO Sandy Sanderson Talks About the Benefits of Magnesium