Santa Barbara, CA (MMD Newswire) January 21, 2009 -- With a new US President focused on the need for change, the question arises how our leaders will respond to that challenge, and the role online technology can play in helping real change happen.

“The incoming President has a profound and welcome agenda for change. However research shows most people find it difficult to make and sustain even those changes they consider vitally important,” Aliveworld CEO Mark Feenstra said today.

A 2003 World Health Organization study showed 55% of people given a prescription are unable to follow it. People try to make changes related to health, finances, environment, relationships, personal values…but their ability to follow through is often limited.  Yet in tough times there’s increasing pressure to do things differently.
According to Feenstra, the problem isn’t lack of information about what changes to make and how to make them. The issue is the way the information is delivered. There has not been enough emphasis on effective support to put changes into practice in daily life. New ways of doing so are now emerging.

“Obama made fantastic use of technology in the Presidential campaign, and this is a clue for how to get smarter about making real change,” says Feenstra. “Change may be challenging, but web technology makes it easier to bring good intentions and ideas we’ve all heard about into our lives. For example, developing technologies can deliver pro-active, ‘just in time’ support from friends and family to someone struggling with change. Innovators such as Stanford Medical School’s Department of Behavioral Science have already proven the efficacy of these technologies. The challenge is to make them available to the wider population.”

While many people feel enormous need to change, real change still depends on the individual’s willingness to try new ways of doing things until finding something that works. Change leaders can make the road to change less rocky by making their expertise available using these new online technologies.

Aliveworld (www.aliveworld.com) is an online e-change platform developed by New Zealand- and US-based Aliveware Ltd. Aliveworld works in partnership with change leaders and content specialists, such as the Stanford Medical School researchers, to pioneer breakthroughs in the way guidance focused on supporting real change is delivered to people who need it.

Media contact: Tom Lane            
Phone: +1 805 649 1859
Email: tom@aliveworld.com
Skype: thlane
www.aliveworld.com

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