Discover How to Evolve Complex, Yet Agile, Customer Communication Strategies
DUBLIN, Ireland--Research and Markets (http://www.researchandmarkets.com/reports/c74109) has announced the addition of "Marketing Automation: Practical Steps to More Effective Direct Marketing" to their offering.
In today's market, it takes more than good products and services to succeed.
Successful marketing requires more precise segmentation and more sophisticated communications with customers--the lifeblood of every business--than ever before. Expertly explaining the components of marketing automation and their application and benefit to the marketing process, Marketing Automation shows you how to develop more effective and targeted direct marketing campaigns, from the planning and execution of promotions to the complete leveraging of marketing to increase your profits.
Designed to get you quickly up to speed, you will discover:
How to evolve complex, yet agile, customer communication strategies
Ways to focus already limited marketing resources on the right opportunities
Advice on viewing, tracking, and measuring results
How to optimally use current software applications to empower you to effect stronger, more responsive marketing programs
Straightforward and balanced, this essential guide presents a new and better way to strengthen your competitive position by using your precious customer data to increase your bottom line. Required reading for executives, marketing managers, and anyone needing to know the essentials of maximizing the profitability of every customer relationship for their business, Marketing Automation makes every marketing dollar count with a sound road map all executives can understand and follow.
About the author:
Jeff LeSueur has a BA from Dartmouth College and an MBA from New York University. He has spent the last thirteen years in the advancement of marketing automation applications, as director of database marketing for BMG Direct and in marketing, research, and development for SAS Marketing Automation since joining SAS in 2000. His breadth of product-related experience enables him to understand how marketers can benefit most from marketing automation.
Topics Covered:
Profit and Loss Fundamentals
Profit and Loss Component Details
Managing the P&L
Measuring Marketing Effectiveness
Measuring Return on Investment
Marketing Financials
Improving Response: Modeling and Analytics
Creating a Marketing Financials Worksheet
Marketing Automation
Relevant Marketing Automation Information
Financial and Marketing Information Integration
Marketing Customer Information
Data Acquisition, Storage, and Retrieval
Data Warehouse Hardware and Software Configuration
Making Information Useful: Access, Delivery, and Organization
Information Map
Using Information
Response Testing
Modeling
Advanced Topics
Optimizing Contact Strategy
Strategic Marketing
For more information, visit http://www.researchandmarkets.com/reports/c74109.
Contacts
Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
Fax: +353 1 4100 980
In today's market, it takes more than good products and services to succeed.
Successful marketing requires more precise segmentation and more sophisticated communications with customers--the lifeblood of every business--than ever before. Expertly explaining the components of marketing automation and their application and benefit to the marketing process, Marketing Automation shows you how to develop more effective and targeted direct marketing campaigns, from the planning and execution of promotions to the complete leveraging of marketing to increase your profits.
Designed to get you quickly up to speed, you will discover:
How to evolve complex, yet agile, customer communication strategies
Ways to focus already limited marketing resources on the right opportunities
Advice on viewing, tracking, and measuring results
How to optimally use current software applications to empower you to effect stronger, more responsive marketing programs
Straightforward and balanced, this essential guide presents a new and better way to strengthen your competitive position by using your precious customer data to increase your bottom line. Required reading for executives, marketing managers, and anyone needing to know the essentials of maximizing the profitability of every customer relationship for their business, Marketing Automation makes every marketing dollar count with a sound road map all executives can understand and follow.
About the author:
Jeff LeSueur has a BA from Dartmouth College and an MBA from New York University. He has spent the last thirteen years in the advancement of marketing automation applications, as director of database marketing for BMG Direct and in marketing, research, and development for SAS Marketing Automation since joining SAS in 2000. His breadth of product-related experience enables him to understand how marketers can benefit most from marketing automation.
Topics Covered:
Profit and Loss Fundamentals
Profit and Loss Component Details
Managing the P&L
Measuring Marketing Effectiveness
Measuring Return on Investment
Marketing Financials
Improving Response: Modeling and Analytics
Creating a Marketing Financials Worksheet
Marketing Automation
Relevant Marketing Automation Information
Financial and Marketing Information Integration
Marketing Customer Information
Data Acquisition, Storage, and Retrieval
Data Warehouse Hardware and Software Configuration
Making Information Useful: Access, Delivery, and Organization
Information Map
Using Information
Response Testing
Modeling
Advanced Topics
Optimizing Contact Strategy
Strategic Marketing
For more information, visit http://www.researchandmarkets.com/reports/c74109.
Contacts
Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
Fax: +353 1 4100 980
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