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itaas Deploys the Remote Headend Service at TAG Networks

ATLANTA--itaas Inc., the only provider of end-to-end iTV solutions in the digital video industry, and the provider of an innovative and compelling suite of VOD (video on demand) products, today announced the deployment of its Remote Headend service at TAG Networks.

The Remote Headend is a robust service available 24/7 and is designed to allow iTV application developers to access a full digital headend without leaving their facility, thus saving them a substantial amount of money by eliminating the need to purchase headend equipment or rent off-site lab facilities. itaas is the only company to offer this unique service.

This cost effective and easy-to-install service involves installing a remote virtual hub at the application developer's premise. This hub is connected via a Virtual Private Network to itaas' lab. itaas provides all the hardware, software and support required for the smooth functioning of this service.

Cliff Mercer, CTO and VP, Engineering for TAG Networks said, "We have worked extensively with itaas, from development support, OCAP expertise to the remote headend, they are a valuable partner. This unique service has helped us control costs and increase productivity, without the overhead of maintaining a headend." TAG Networks is the sixth customer of itaas' Remote Headend Service.

Vibha Rustagi, President, and CEO of itaas said, "This service aligns perfectly with our mission to foster iTV growth within the industry and to help iTV developers expedite their deployment roadmap. We are delighted that many developers are availing of this service. Our Remote Headend service, coupled with the istart developer program and our iTV technology consultancy, makes itaas a one-shop stop for the application developer community."

With itaas' remote headend, an application developer can access all the key functionality of the headend. They can boot and operate production set-top boxes in fully interactive mode, test and run client applications, access headend APIs and test with encrypted video streams. Broadcast and VOD content can be inserted at the remote virtual hub.

About itaas, Inc.

itaas is uniquely positioned in the iTV industry as the only provider offering a full suite of turnkey services and innovative VOD products. Our comprehensive and in-depth expertise in the ever-evolving field of interactive television helps accelerate the deployment of iTV applications for our clients, which include broadband operators, wireless providers, equipment manufacturers, application and content developers, and middleware and OS providers.

itaas provides services across all the stages of the interactive product lifecycle on the cable, wireless and IPTV platforms. With in-depth expertise on the client and server side of the digital video systems, itaas has experience across various hardware platforms, and VOD systems. As a technology leader, itaas continues to provide expertise in emerging technologies such as OCAP, ETV, Network PVR, Switched Digital Broadcast, and wireless.

itaas provides ingenious solutions like the VOD Session Simulator which simulates millions of set-top sessions in the lab. To further promote iTV growth, itaas continues to expand the istart Developer Program and the Remote Headend Service, along with its VOD product suite.

About TAG Networks

Founded in May 2003, TAG Networks is launching a premier games-on-demand TV network called "TAG" that brings high-quality casual games to broad television audiences. TAG seamlessly integrates into existing VOD infrastructures, creating the nation's first massively deployable games channel for cable and IPTV. Its programming lineup features blockbuster brands and classic favorites in a multitude of genres puzzle, cards, word, trivia, action, sports, and kids games that appeal to everyone. The Network also supports rich community features and multi-device interaction. TAG Networks' revolutionary delivery model provides incredible scalability and ease of functionality. More importantly, with video game revenues far exceeding Hollywood's box office, TAG Networks enables cable and IPTV operators to capitalize on the revenue from America's 60 million gaming households. For more information, visit www.playtag.com.

Contacts

itaas, Inc.
Smita Pawar, 770-368-4024
smita.pawar@itaas.com
or
TAG Networks
Patricia Frith, 818-876-0757
Patricia Frith Marketing
pfmarketing@adelphia.net

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