China Telecom and MII Promote AaaHaa Media PVR
GUANGZHOU, China -- At the International Telecommunications Union (ITU) Telecom World 2006 held December in Hong Kong, China Telecom showcased the AaaHaa Media personal video recorder (PVR) as one of its key home entertainment center (HEC) products in China Telecom's new "e-Home" product line The official website of China's Ministry of Information Industries (MII) www.cnii.com.cn also provided a detailed report on AaaHaa PVR.
The www.cnii.com.cn report describes the AaaHaa Media PVR as a "revolutionary home entertainment product" because "it changes traditional passive ways of TV viewing." The PVR product, based on proprietary AaaHaa technology and supported by AaaHaa's exclusive EPG data services, is currently in field trial in China, and is expected to be launched into the market by licensed Chinese manufacturers in the first half of 2007.
"The AaaHaa PVR is an informational consumer electronic product providing interactive personal entertainment services through existing broadband and cable TV networks," noted the MII report. No extra Internet equipment is needed, nor do users' Internet services need to be reconfigured. With a PVR, viewers are no longer shackled by the timetable of TV programs as broadcast by TV stations. Instead, PVR users can view whatever they want, whenever they want to watch it.
The force behind this kind of personalized services is AaaHaa electronic program guide (EPG). The detailed guide is updated daily over the Internet by AaaHaa Data Center. With this on-screen guide provided by AaaHaa and their remote control, viewers can easily and quickly search TV program by title, genre, or by entering key words such as host, actor, or director.
www.cnii.com.cn report listed these key PVR functions:
* Daily updated EPG
* one-click setting for easy recording
* One-time setting for complete series recording
* Timeshifting
* Viewing personal digital photos and video on TV
Because of these functions, PVR technology is attracting attention from related industries. Pre-launch market research indicates high consumer interest. According to field trial market research in China, 82.3% of the field trial users expressed strong to normal interest in owning PVR. Among all the trial users, 95% liked the daily updated EPG, 93% liked the preset recoding function, and 85% like the time-shifting function
"China Telecom's showcase of the AaaHaa-backed PVR during ITU Telecom World 2006 indicates the value of PVR and its market potential," www.cnii.com.cn further noted. "The PVR enables telecom service providers a new kind of value-added service for consumers."
For complete report in Chinese, go to http://www.cnii.com.cn/20060808/ca383779.htm.
About AaaHaa Media Ltd.
AaaHaa Media Ltd. is China's leading entertainment data and services platform company. AaaHaa offers service operators and online websites the capability to enhance their offering with daily updated TV, movies, sports and other entertainment data feeds. Covering more than 400,000 movies and TV episodes in more than 50 urban areas, AaaHaa entertainment search services are currently deployed via internet and cell phones. AaaHaa offers the most comprehension entertainment coverage in China. The Company's consumer website, www.aaahaaTV.com, is China's leading TV search internet site.
AaaHaa Media is a privately funded company located in Guangzhou, China. More information can be found at the corporate website, www.aaahaa.com.cn.
Contacts
AaaHaa Media Ltd.
Lily Chen, 510-843-0645
lily.chen@aaahaa.com
The www.cnii.com.cn report describes the AaaHaa Media PVR as a "revolutionary home entertainment product" because "it changes traditional passive ways of TV viewing." The PVR product, based on proprietary AaaHaa technology and supported by AaaHaa's exclusive EPG data services, is currently in field trial in China, and is expected to be launched into the market by licensed Chinese manufacturers in the first half of 2007.
"The AaaHaa PVR is an informational consumer electronic product providing interactive personal entertainment services through existing broadband and cable TV networks," noted the MII report. No extra Internet equipment is needed, nor do users' Internet services need to be reconfigured. With a PVR, viewers are no longer shackled by the timetable of TV programs as broadcast by TV stations. Instead, PVR users can view whatever they want, whenever they want to watch it.
The force behind this kind of personalized services is AaaHaa electronic program guide (EPG). The detailed guide is updated daily over the Internet by AaaHaa Data Center. With this on-screen guide provided by AaaHaa and their remote control, viewers can easily and quickly search TV program by title, genre, or by entering key words such as host, actor, or director.
www.cnii.com.cn report listed these key PVR functions:
* Daily updated EPG
* one-click setting for easy recording
* One-time setting for complete series recording
* Timeshifting
* Viewing personal digital photos and video on TV
Because of these functions, PVR technology is attracting attention from related industries. Pre-launch market research indicates high consumer interest. According to field trial market research in China, 82.3% of the field trial users expressed strong to normal interest in owning PVR. Among all the trial users, 95% liked the daily updated EPG, 93% liked the preset recoding function, and 85% like the time-shifting function
"China Telecom's showcase of the AaaHaa-backed PVR during ITU Telecom World 2006 indicates the value of PVR and its market potential," www.cnii.com.cn further noted. "The PVR enables telecom service providers a new kind of value-added service for consumers."
For complete report in Chinese, go to http://www.cnii.com.cn/20060808/ca383779.htm.
About AaaHaa Media Ltd.
AaaHaa Media Ltd. is China's leading entertainment data and services platform company. AaaHaa offers service operators and online websites the capability to enhance their offering with daily updated TV, movies, sports and other entertainment data feeds. Covering more than 400,000 movies and TV episodes in more than 50 urban areas, AaaHaa entertainment search services are currently deployed via internet and cell phones. AaaHaa offers the most comprehension entertainment coverage in China. The Company's consumer website, www.aaahaaTV.com, is China's leading TV search internet site.
AaaHaa Media is a privately funded company located in Guangzhou, China. More information can be found at the corporate website, www.aaahaa.com.cn.
Contacts
AaaHaa Media Ltd.
Lily Chen, 510-843-0645
lily.chen@aaahaa.com
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