SAN FRANCISCO -- Holiday shoppers make personalized gift cards at Macy's Union Square in San Francisco. The Macy's Custom Gift Card Kiosk by Cardways is being tested in select locations in San Francisco and San Jose this holiday to give customers a more personal gift card experience. For those shoppers not in the test cities, www.cardways.com provides personalized gift cards and greeting cards online where customers can choose from a variety of retailers.

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