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The continuous growth of these self-service machines such as kiosks, and the self-checkout system is increasing the overall growth of retail automation market.

PORTLAND, PORTLAND, OR, UNITED STATE, January 27, 2022 /EINPresswire.com/ -- The market focus has shifted from the manufacturers to the customers over the past few years. The need for customer satisfaction is rapidly rising. This change in business trends is one of the major driving forces of the automated retail market. Secondly, automation in retail helps the vendors for easy management.

The cost of the equipment is the only and major limiting factor of the automated retail market. High-tech kiosks with touch screen systems are the most recent innovations that are gaining popularity presently. Here lies the opportunity for touch screen automated products and devices, which have the capability of ruling the automated retail market.

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On the basis of technology, the automated retail market is segmented into POS (point of sale) and supply chain automated products. POS is sub-segmented into kiosks, barcode readers, self-checkout systems, cash registers, bill/receipt printer, card reader, etc., and the supply chain includes electronic shelf label, belt conveyor, and logistics equipment. The most popular devices amongst all are card readers and bill printers. They dominate the market by their presence in small as well as hefty stores.

The automated retail market can also be segmented on the basis of technology. They are CAD (computer-aided designing), NCD (Numerically controlled devices), Robots and information technology. CAD is mostly used due to its high-tech applications.

On the basis of geography, the automated retail market is divided mainly into North America, Europe, Asia Pacific and LAMEA. North America has the highest market share due to the high rate of adoption of high technologies.

The top players of this market are Sanmina, Toshiba, Pricer, Leviton technologies, Data logic, first data and Fujitsu. Strategic alliances have been the key strategy for the automated retail market. Toshiba has entered into a strategic alliance with grand care systems for the manufacturing of different sensors.

Porter’s five forces model and SWOT analysis provides an overview of the automated retail market. The bargaining power of the buyer is relatively high, as the sellers are less concentrated over the buyers. The low concentration of the buyers leads to the weak bargaining power of the supplier. Additionally, the functional performance of the products offered by the suppliers shows a great resemblance and hence, the switching cost for the buyer becomes low and the buyer becomes price sensitive.

The threat of the substitutes remain low due to the underperformance of the substitute products over the industry-specific products. The intensity of rivalry is high due to the presence of numerous competitors in the industry.

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