Couleecap is offering a low-risk opportunity for small business owners and entrepreneurs across the region to make their vision a reality and test their ideas in a retail market setting. Using grant funds awarded by the Wisconsin Economic Development Corporation and the Wells Fargo Foundation, Couleecap has partnered with Viroqua Chamber Main Street to bring Pop-Up Shop opportunities to entrepreneurs in Viroqua.

(Adapted from “Couleecap seeks entrepreneurs for 2021 Pop-Up Shop program in Viroqua,” August 18, 2021, La Crosse Tribune)