Germany Covid-19: The celebrities of absurd vaccination publicity marketing campaign
From spending millions on videos deemed insensitive, commissioning an alleged Hamas supporter to promote the vaccine for the country’s Arabic-speaking population to getting “Baywatch” star David Hasselhoff to promote the jab while millions of people are still waiting desperately. The government is facing some heat for its absurd approach on the public awareness campaigns.
The debate about their advertising strategy began back in last November, when the federal government released a trilogy of tongue-in-cheek videos using the hashtag #besondereHelden, which means “special heroes.” The clips portrayed war heroes from the future, who “fought” against the spread of Covid-19 when they were young by being couch potatoes.
The aim of the videos was to address young people who are normally hard to reach using conventional government communication, Steffen Seibert, German Chancellor Angela Merkel’s spokesperson, said on November 16. He explained that young people played an important role in…
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