How Sumo Citrus made a little-known Japanese fruit a rising star
As the group vice president of produce and floral at the grocery store chain Albertsons, Callahan is essentially a produce trend-spotter by trade — and he’s eaten a lot of fruit. But he described Sumo Citrus as unique. “The eating experience, there’s just nothing like it,” he said.
The fruit may appear unappealing at first: It looks like a small, wrinkly orange with a knob akin to the top knot worn by the Sumo wrestlers for which it’s named. But it’s actually a hybrid of navel oranges, pomelos and mandarins and tastes like an extra-sweet mandarin. It peels easily, thanks in part to that knobby handle, and doesn’t make your fingers too sticky.
But Sumo Citrus didn’t go crazy in the United States, at least not right away. In the years immediately after Callahan took that first bite, the fruit’s popularity grew slowly. There wasn’t much of the fruit to go around, anyway — AC Brands, the company behind Sumo Citrus, started selling its produce here in 2011 and increased its crop…
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