Civil Rights, Business Leader President Releases Hip-Hop Racial Justice Visual “Cross” With Community & Labor Support
Business Leader, Author, Harvard Graduate, Activist, MC President releases 'Cross" visual launching historic 2021 Civil Rights & Labor Union Partnership
NJ-based Hip-Hop Artist President kicked off a historic campaign today in Newark, NJ with the release of “Cross”. “Cross” was created to raise awareness for Black Out Movements, a coalition focused on creating racial equity solutions for Public, Private, and Philanthropic institutions and Black communities of Color. Various initiatives include #BlackOutNewark and #BlackDadsMatter campaigns.
“Cross” was first posted to Youtube at 12AM EST. The video opens with a reference to a now infamous October 3, 2020 incident, in which the prominent member of Newark’s community was detained improperly for shoplifting at Whole Foods Newark. Today’s launch coincides with BlackOut Movements announcement that Civil Rights, faith organizations, activists, and community leaders are partnering in 2021 to demand Governments and Corporations address institutional racism. Thursday December 31, 2020, President is running the Inaugural Streets Marathon from Newark to Plainfield, NJ with Brick City Strength.
In late October 2020, NAN NE Regional Director Rev. Bartley convened a meeting with Newark, NJ Mayor Ras Baraka, Newark City Council Speaker Mildred Crump, and #BlackOutNewark, regarding President’s discrimination incident at Whole Foods Newark, NJ location. In that incident, President was wrongfully profiled, assaulted, and detained after being accused of shoplifting in that store. The shoplifting claims were later proven false. A Whole Foods spokesperson since admitted the search and detention violated company protocol. Upon further review, similar incidents of discrimination against consumers and employees of color at Whole Foods Markets located in Boston, Oakland, Charlotte, Connecticut, and Philadelphia.
In a response to the October 3, 2020 Whole Foods Newark incident and others, “Black Out Movements coalition responded to several occurrences of oppression where it became clear to me, many deem my Blackness a limiting factor. On almost a daily basis, I am forced to deal with Police being utilized to threaten me in my own home and community, simply because society has been trained to view Black men as threats, let alone institutional barriers to equality, in a State where Blacks are 50X poorer. The launch was delayed today because The State of New Jersey sent NJ State Police to my home because they interpreted the message of this music as potentially “dangerous.” I partnered with #BlackOutNewark #BlackDadsMatter in order to involve and enfranchise as many as possible to carry the cross of racial justice. We hope “Cross” engages the Hip-Hop community to utilize Culture and our Capital to Change our Communities. We need corporations that lord over communities to play their part in creating equity, and the public sector to end systemic racism in all facets of life.”
“Cross” by President is available where music is sold. "Cross" is the first visual released from President's Billions In My 30s Album/Movement.
Wes Turner
MPAC
+1 310-310-5325
TCTurnerClassic@MPACSolutions.com
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"Cross" Visual
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