Marketing Expert and Collaber Founder Alex Charles has reimagined the concept of an influencer marketing platform from the ground up.

MELBOURNE, VICTORIA, AUSTRALIA, November 11, 2020 /EINPresswire.com/ -- Influencer marketing allows brands to reach target markets organically; through the faces and personalities that individuals within a target group identify with on a personal level. Recognising the power of influencer marketing as well as existing platform pain points, Collaber Founder Alex Charles reimagined the concept of an influencer platform from the ground up; citing cost efficiency and tailored service as two areas of focus.

"In my experience, a healthy budget can quickly be dwindled down to nothing from a few campaigns with a handful of influencers when you take into consideration the monthly subscription cost of accessing influencer platforms, plus payment of the influencers. I always knew a better way forward existed for the industry - a means of providing a high quality platform at a price point that meant the side hustles and small businesses of the world weren't priced out of the market, while at the other end of the spectrum, a means of providing more value and a more personalized, strategic service to those enterprise clients who have the resources to invest more into their influencer strategy. That was the basis for Collaber."

Collaber carves out a unique business formula in which a tailored service and unrelenting commitment to low cost/high value is paramount to company ethos. And with over $28 million in digital advertising spend saved for clients through successful influencer marketing campaigns, Collaber's commitment to low cost and high value has certainly been validated. "Users gain access to our influencers for nothing more than the cost of sending product to chosen influencers for them to post about and give away to their following."

The methodology behind this is based on what Alex refers to as a smart exchange: influencers need a genuine method of engaging with their community and incentivizing the sharing of their profile within their followers' network for follower growth, while brands need an authentic means of reaching their target market to drive organic brand awareness and sales. Collaber leverages these needs to drive growth for both parties in a win/win collaboration between brand and influencer, without a cent ever being exchanged between parties.

Eliminating the presumption of paid posts is one major step forward, but Collaber goes one step further than that to provide users with pre-vetted influencers that are committed to the smart exchange ideal. "All influencers on the platform are onboarded with the understanding that no paid posts will be arranged initially. Each influencer is a part of the platform knowing that they will be swapping exposure to their following in exchange for products to give away to their audience, for the purpose of growing their own following. Of course, our campaign managers are on hand to arrange ongoing brand ambassador collaborations for those brands and influencers that wish to continue their partnership, but the basis for Collaber is the smart exchange. A win/win for both parties without the need for paid promotions."

Collaber provides a 'Hub' of influencers that are actively looking for brands to partner with for their giveaways; challenging the notion of what we have come to know and accept as a traditional influencer platform. "The pain point I experienced with influencer platforms was that a lot of them are essentially search engines where data from across social channels is aggregated and presented in a never-ending list of influencers that a user then has to reach out to individually. Each platform proclaims to have a database of millions, but these aren't influencers that have shown any interest in working with brands - it is merely the platform scraping social channels based on the parameters you set and bringing up whichever profiles match those parameters. You would then have to reach out to each influencer with a lengthy introductory message, sift through the copious amounts of ‘no thank you' responses that arise from unsolicited messages, and then filter through the influencer responses in which exorbitant prices are quoted for a paid post, before being left with the small amount of influencers that are willing to work with you for the budget you have. No matter how well-resourced your business is, that is a lengthy, unnecessary process to endure just to locate appropriate influencers. Then comes the financial cost of actually paying them."

With that in mind, Alex set out to create a tool in which that hard work has been done already. All influencers on Collaber are hand-picked, vetted and onboarded to streamline the process of sourcing influencer talent to collaborate with for businesses large and small. For a Collaber user, finding influencers is as simple as finding influencers with the reach and community niche that applies to their business needs, and submitting their product to the influencer in two clicks.

Although the process of submissions to influencers is completely automated, Alex is still hesitant to describe Collaber as a fully automated platform. "The digitization of our lives can sometimes be a blessing and a curse. Collaber is, by definition, a completely automated platform. But we favor personal service over automation. Each plan, free or paid, comes with access to a dedicated campaign manager who can be as hands-on or as hands-off as a user would like. We liaise with all influencers on behalf of the user so that they don't have to worry about the messy mechanics of coordinating multiple influencer campaigns at once. We also know this industry better than anyone, and I think the knowledge, advice and tailored recommendations for campaigns that can be imparted to users is such a vital part of our offering. You just can't get that on fully automated platforms in which everything is done solely by the end user."
“The most impactful campaigns are those that are built on peer-to-peer communication and the leverage of authentic relationships within micro communities online. We are excited about where we are taking this industry and the successes we are sharing with our users."

To learn more about Collaber, visit https://collaber.social/

Alex Charles
Collaber
hello@collaber.social

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