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Diff Agency Announces Brand New Identity for a Better Commerce Experience

MONTREAL, May 14, 2019 (GLOBE NEWSWIRE) -- Diff Agency officially reveals its new branding; more inclusive and vibrant, while still reflecting the engineering flair for which the agency is known.

The Shopify Plus Partner has grown over the past five years, serving small and medium business companies (SMBs) and larger retailers such as Boll & Branch, PopSockets and Urban Planet. Diff’s rebranding aims to engage and connect with the agency’s audiences of retailers, partners and talent,  while embodying its values and vision.

“It was time for us to update our brand to reflect the agency we’ve grown into” says Ben Crudo, CEO, Diff. “Our main goal as e-commerce specialists is to help retailers drive their business growth with an integrated e-commerce ecosystem. For merchants, technical work can become complex and stressful. We chose abstraction as a way to represent our brand and the processes behind e-com: fluid, organic, artsy and thoughtful.”

The agency’s new identity combines playful visuals, a modern voice and the warm, trademarked tagline "long love retail," which emphasizes the origins of the company, founded by a retailer.

With many Canadian awards earned in 2018 and 2019 (the Canadian Business Excellence Award, Deloitte Technology Fast 50, Growth 500 and Great Place to Work® Canada) Diff is an organization that fosters people’s growth to create value for its clients. The redesigned website includes technical content, tips, stories and more; all to help retailers in their decision-making processes. And, last but not least, diff offers online courses for professionals, merchants and students who want to develop Shopify ecommerce websites.

For more information visit Diff Agency at or connect with us on Twitter, Facebook, Instagram and LinkedIn.

About Diff
Diff is a full-service e-commerce agency that provides retailers with end-to-end solutions to help drive their business growth. As one of the world's top Shopify Plus Partners, Diff creates best-in-class Shopify stores with custom themes, integrations, operational tools and performance marketing. Ranked 15th by Great Place to Work Canada, Diff is known for its inclusive values and a corporate culture that helps people reach their full potential.  Visit Diff Agency at

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