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Millennial hotel guests want Netflix, Video Game Consoles and Wi-Fi, new research suggests

This study proves that technology and social media plays a huge role in how millennials find and book hotels. ”
— Alan Towns
LEEDS, NORTH YORKSHIRE, UNITED KINGDOM, January 14, 2019 /EINPresswire.com/ -- Millennial hotel guests want Netflix, Video Game Consoles and Wi-Fi, new research suggests

• 70% would be more likely to book a hotel if it featured up to date technology, such as keyless entry, mobile payments, Smart TVs and smartphone charging points

• Powerful Wi-Fi and Smart TVs with Netflix are the top features that would encourage millennials to book a hotel – surprisingly, 40% of male guests want video games consoles at a hotel

• 73% of Millennials check the social media feed of a hotel before booking

To understand how hoteliers can win over the most competitive demographic in the hospitality sector – millennials – hotel furniture brand Knightsbridge furniture surveyed 1000 18-34-year-olds to understand how they find hotels and what would encourage them to book.

70% of those surveyed would rather stay in a hotel that includes modern technology, namely Smart Thermostats, Smartphone Door Entry, Online check-in, Smartphone charging points, Smartphone payment and Smart TVs.

70% of millennials say that powerful wireless internet would encourage them to book a hotel, while more than a half of 18-34-year-olds would return to a hotel if it had powerful Wi-Fi (57%).

54% of those surveyed would book a hotel if it included Smart TVs with Netflix, with 40% of men wanting a video games console in a hotel – compared to just 22% of women.

Social media proved to be an important factor for millennials when it comes to hotels and travel with 1 in 4 millennials using social media sites to find their holiday accommodation.

83% of millennials said they would be more likely to book a hotel after seeing images from someone they follow on social media, 73% check the social media feed of hotel before booking and 1 in 3 would be put off booking altogether if a hotel had no social media presence.

Website performance was another key area of investment for hotels – 80% of millennials find a hotel using Google and more than half of millennials wouldn’t book a hotel if the website was difficult to use – with 49% put off if they couldn’t book instantly online.

Alan Towns, CEO of Knightsbridge furniture explained more about the research “Our research shows a shift in the priorities of travellers as a generation used to sharing and documenting its experiences becomes the dominant demographic – it’s telling that 57% of millennials would return to a hotel for a powerful wireless internet connection alone."

“Another key finding was that 76% of those surveyed admitted to sharing an image of themselves in a hotel on social media, which illustrates the important of interior design and key furniture pieces, and truly enlightened hoteliers can create environments that fit into the perfect Instagram shot.”

Jennifer Connelly
Fusion Unlimited
+44 113 226 2253
email us here


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