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World OTT (Fixed and Mobile) Markets Report & Dataset 2018-2022

/EIN News/ -- Dublin, Jan. 09, 2019 (GLOBE NEWSWIRE) -- The "World OTT markets - Report & Dataset: Markets & Forecasts up to 2022 - Fixed and Mobile Internet" report has been added to's offering.

This yearly observatory - report and dataset- provides a comprehensive worldwide and regional/country level market value database covering all principal OTT services for the period of 2013 to 2022.

Markets covered: Internet access and usage - search - social - mobile - video - communication - cloud - digital contents - E-commerce commission - online games.
These markets are also dissected from a business model angle, to include both paid revenues and advertising revenues from display formats including RTB

7 regions and 18 countries covered: World, Europe, EU5, Asia-Pacific; Middle East & Africa, North America, Latin America - Brazil, Canada, China, France, Germany, India, Italy, Japan, Portugal, Russia, South Africa, South Korea, South Africa, Spain, Sweden, Switzerland, Turkey, United Kingdom, USA

The total telco services market is also provided as a means of comparison with the OTT services market

Focus on the principal Internet players: Alibaba, Amazon, Apple, Baidu, Facebook, Google, Microsoft, Tencent, including their revenues and platform strategies. Main OTT market trends and dynamics are also provided, including the key players, competition levels and IDATE DigiWorld's perspectives and outlook.

Dataset Scope

Indicators by country

Access indicators

  • Internet subscribers (millions)
  • - Internet density
  • Fixed Internet users (millions)
  • - Fixed Internet penetration
  • Mobile subscribers (millions)
  • - Mobile density
  • Mobile Internet users (millions)
  • - Mobile Internet penetration

Online advertising revenues

  • Annual growth rate
  • Display revenues (million EUR) - Of which RTB revenues (million EUR)
  • Search revenues (million EUR)
  • Other online advertising revenues (million EUR)

Social Networks

  • Total social networks revenues (million EUR)
  • Social networks paid revenues (million EUR)
  • Social networks advertising revenues (million EUR)


  • Total mobile revenues (million EUR)
  • Paid mobile application revenues (million EUR)
  • Mobile advertising revenues (million EUR)

OTT on demand video

  • Total OTT on demand video revenues (million EUR)
  • OTT video paid revenues (million EUR)
  • OTT video advertising revenues (million EUR)

OTT communication

  • OTT communication revenues (million EUR)


  • Cloud revenues (million EUR)


  • E-commerce revenues (million EUR)

- Of which M-commerce revenues (million EUR)
- Share of M-commerce

Online gaming

  • Online gaming revenues (million EUR)


Key Topics Covered:

1. Executive summary
1.1. World OTT market to surpass 1 trillion EUR by 2022: CAGR 2018-22 of 13.1%
1.2. OTT markets start to mature, with leaders getting established
1.3. Diversification of major OTTs (GAFAM version); different assets, same goals
1.4. Diversification of major OTTs (BAT version); different assets, same goals
1.5. OTT players' expanding their approach to data monetisation

2. Market analysis
2.1. Internet service revenues per user strongly linked to the advertising market
2.2. Overall shift to revenues from mobile; Facebook taking the initiative
2.3. Advertising duopoly: Google & Facebook own 50% of the market, 66% of mobile
2.4. GAFAM and BAT are the world's largest OTT companies

3. Key Internet trends
3.1. Internet giants commonly use mergers & acquisitions to diversify
3.2. OTT services increasingly diversifying into Internet of Things (IoT)
3.3. OTT giants' battle over Artificial Intelligence (AI) heats up
3.4. Robotics development is industrial-vertical dependent

4. Focus on Internet players: GAFAM & BAT
4.1. Facebook, Google & Baidu: dependance on advertising evolving differently
4.2. Apple & Microsoft: majority of sales through core business
4.3. Facebook & Tencent: social media leaders with different revenue patterns
4.4. Amazon & E-commerce giants in a potential cloud war

Companies Mentioned

  • Alibaba
  • Amazon
  • Apple
  • Baidu
  • Facebook
  • Google
  • Microsoft
  • Tencent

For more information about this report visit

Research and Markets also offers Custom Research services providing focused, comprehensive and tailored research.

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Related Topics: Internet and E-Commerce, Mobile Networks