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Health Insurance Innovations Selects GetInsured’s SaaS Health Insurance Broker Platform to Power Enrollments

Company is Leveraging Market-Leading Broker Software for Affordable Care Act Enrollments Effective December 10, 2018

TAMPA, Fla., Dec. 19, 2018 (GLOBE NEWSWIRE) -- After an exhaustive search, Health Insurance Innovations, Inc. (NASDAQ: HIIQ) announced today it has selected GetInsured’s proprietary broker platform to enable re-entry into Affordable Care Act (ACA) enrollments. HIIQ is a market leading cloud-based technology platform and distributor of innovative health insurance products that are affordable and meet the consumer's needs.

The partnership with GetInsured allows Health Insurance Innovations to service subsidy-eligible customers where it could not previously.

“Simplicity and innovation are two key drivers in everything we do,” said Gavin D. Southwell, HIIQ’s CEO and President. “GetInsured is a leader in the ACA enrollment market with powerful technology and intuitive broker tools.”

GetInsured has enabled more than six million plan enrollments since the launch of the Affordable Care Act. During the 2018 Open Enrollment period, just under nine million Americans were eligible for subsidies. This partnership opens a vast new market for HIIQ.

“Our mission has always been to make health insurance enrollment as simple as possible, for as many people as possible,” said Chini Krishnan, CEO, GetInsured. “By partnering with Health Insurance Innovations, we continue to do just that. Our software allows brokers to seamlessly enroll customers, while providing powerful reporting tools. We are pleased to power the newest channel of health insurance enrollments for Health Insurance Innovations.”

About Health Insurance Innovations, Inc. ( HIIQ )

HIIQ is a market leading cloud-based technology platform and distributor of innovative health insurance products that are affordable and meet the needs of health insurance plan consumers. HIIQ helps develop insurance products through our relationships with best-in-class insurance companies and markets them via its broad distribution network of third party licensed insurance agents across the nation, its call center network and its unique online capability. Additional information about HIIQ can be found at HIIQ's Consumer Division includes, a website for researching, comparing and purchasing short-term health insurance products online and, a free website that compares and ranks all health insurance plans, and uses objective data to publish unbiased health insurance market analyses and other consumer advocacy research.

Health Insurance Innovations, Inc.:
Michael Hershberger
Chief Financial Officer
(813) 397-1187

Investor Contact:
John Evans
PIR Communications
(415) 309-0230

About GetInsured
Since its founding in 2005, GetInsured has built market-leading e-commerce platforms and tools that have made health insurance enrollment simple for millions of Americans. GetInsured’s award-winning UX, UI, decision-support, and individual and group enrollment tools serve some of the world’s largest brokers, state-based marketplaces, insurers, and—through—consumers. The company delivers innovative agent marketing and client enrollment technology, as well as call center engagement bots and compliance tools. To learn more visit

Media Contact
Jennifer Milner
Director, Communications

Forward-Looking Statements

This press release contains "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements are statements other than historical fact, and may include statements relating to goals, plans and projections regarding new markets, products, services, growth strategies, anticipated trends in HIIQ’s business and anticipated changes and developments in the United States health insurance system and laws. Forward-looking statements are based on HIIQ’s current assumptions, expectations and beliefs are generally identifiable by use of words “may,” “might,” “will,” “should,” “expects,” “plans,” “anticipates,” “believes,” “estimates,” “predicts,” “potential” or “continue,” or similar expressions and involve significant risks and uncertainties that could cause actual results, developments and business decisions to differ materially from those contemplated by these statements. The risk factors that could cause actual results to differ materially from those expressed or implied in HIIQ’s forward-looking statements are discussed in HIIQ's Annual Report on Form 10-K filed with the Securities and Exchange Commission (SEC) as well as other documents that may be filed by HIIQ from time to time with the Securities and Exchange Commission, which are available at Any forward-looking statement made by us in this press release is based only on information currently available to us and speaks only as of the date on which it is made. You should not rely on any forward-looking statement as representing our views in the future. We undertake no obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise.

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