UltuCup’s New E-commerce Website is Calling all People with Periods
Inclusivity should never be an afterthought, but a cornerstone of your brand identity
Kitchener, ON, Dec. 04, 2018 (GLOBE NEWSWIRE) -- UltuCup, a reusable bell shape menstrual cup that collects rather than absorbs your monthly flow, is excited to be launching its much-anticipated e-commerce website.
Ultucup.com uses entirely inclusive language in its website to ensure that all people with periods feel welcomed.
Not all people who menstruate identify as women. The language used on many gender-specific products can exclude the LGBTQ+ community. UltuCup wants to change that dynamic and offer a supportive customer experience.
The UltuCup team prides themselves on offering honest, simple and empowering menstrual care to all people with periods. UltuCup is looking to change the way we talk about periods and to work together to ensure that menstruation is not something that should be hidden or shamed.
UltuCup believes that the language used to describe the category itself needs to change. “Women’s health”, “feminine hygiene”, “sanitary protection” these terms can be exclusionary and do not in fact accurately define the category they represent. The “menstrual care” category is a term for all people with periods and is meant to redefine the industry.
“Our goal is to provide a wide range of products that can work for all users and this is something we will continually strive to achieve in our business,” states Alyssa Gosse, Social Media and Public Relations Manager.
UltuCup is ideal for menstruating people of all ages, shapes and experience levels. UltuCup is one of the first to release three different sizes of cups to fit your body. Model 1, Model 2 and the Mini cup.
Model 1 for users 29 and under who have never given birth, Model 2 for users 30 and older and/or who have given birth and the Mini Cup for individuals with a lower cervix or those who are new to menstrual cups. No matter your age or experience level, UltuCup has a cup option that’s right for you.
Everyone’s anatomy can be a little bit different, but all it takes is a little bit of silicone for a whole lot of confidence! To learn more visit www.ultucup.com and check out this little piece of silicone on Facebook, Twitter, and Instagram.
About UltuCup
At UltuCup we pride ourselves on offering honest, simple and empowering menstrual care to all people with periods. We believe that every person should have the option of a natural and toxin-free period. People have a right to know what's in their menstrual care products and where they were created. We will always be completely transparent when it comes to our product line.
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Attachments
Alyssa Gosse UltuCup (866) 590-2348 Ext. 602 alyssa@ultumum.com
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