By: Doug Baker, Vice President, Private Brands, Food Marketing Institute   At FMI Connect, FMI President and CEO Leslie Sarasin pointed to trends in the industry that demonstrate how the supermarket is a microcosm of the world. We also learned from her presentation that there’s a unique opportunity for food retailers to become trusted allies in helping shoppers navigate the aisles, most notably regarding their attitudes around wellness. As brand owners, the opportunity exists for us to mirror the desires and lifestyles of our customers through our private brand offerings—to go from selling to customers to inspiring them. At the ...

By: Doug Baker, Vice President, Private Brands, Food Marketing Institute   At FMI Connect, FMI President and CEO Leslie Sarasin pointed to trends in the industry that demonstrate how the supermarket is a microcosm of the world. We also learned from her presentation that there’s a unique opportunity for food retailers to become trusted allies in helping shoppers navigate the aisles, most notably regarding their attitudes around wellness. As brand owners, the opportunity exists for us to mirror the desires and lifestyles of our customers through our private brand offerings—to go from selling to customers to inspiring them. At the ...