Chief Outsiders CMO Bob Sherlock to Speak at 2018 Modern Distribution Management Analytics Summit
B2B marketing expert will offer actionable solutions for growing sales and margins
Denver, CO, Sept. 05, 2018 (GLOBE NEWSWIRE) -- Fractional chief marketing executive Bob Sherlock is slated to present a pricing and margin improvement seminar on Wednesday, September 19, 2018, at the Modern Distribution Management (MDM) Analytics Summit in Denver, CO.
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Titled, “Hidden Value: Pricing and Margin Improvement Levers,” the speaking engagement provides executives and distribution managers with the tools and actionable insights needed to begin using analysis and analytics to segment business efficiently and align price with value. The session also will include a mini-breakout workshop with non-competing firms, so they can begin applying learned principles immediately.
The MDM conference is designed to help business leaders build navigable roadmaps for their integrated analytics programs. When the two-day summit is complete, attendees will have an improved understanding of decision making based on data, as well as new mechanisms for planning and driving distribution goals and growth strategies.
“Pricing improvement is one of the most powerful ways for B2B companies to increase revenue and margin dollars,” said Sherlock. “My goal is for each distribution professional and chief executive to come away with a discovery of their hidden value, as well as the tools to communicate this value in an impactful way while pricing their offerings effectually.”
The prominent creative and strategic marketer, who has decades of experience in entrepreneurship, consumer durables marketing, and marketing consulting, currently serves as a go-to-market strategy, value messaging, pricing and new market identification advisor for Chief Outsiders’ Midwest Group. In addition to offering his time on the national speaking circuit, he’s committed to helping clients of the “Executives-as-a-Service” firm develop market differentiation, defend their offerings against pricing pressure, and design messaging strategies that communicate value to prospects and customers.
To learn more about the 2018 MDM Summit and Sherlock’s presentation, visit http://www.mdmanalyticssummit.com.
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Sterling Wilkinson Chief Outsiders swilkinson@chiefoutsiders.com
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