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CORRECTION: Chemistry Continues New Business Growth

Agency signs Flower Child and Atlanta Botanical Garden

ATLANTA, July 18, 2018 (GLOBE NEWSWIRE) -- This document corrects and replaces the announcement from July 16, 2018 09:15 ET.

Independent, full-service agency Chemistry today announced it has added Atlanta Botanical Garden and Flower Child to its roster of clients.

“It’s been an exciting year for us at Chemistry. We’ve made great strides within the local Atlanta community and also on a national level to support brands that are looking to do things differently,” said Tim Smith, President at Chemistry. “We’re ready to deliver creative risks that will drive these businesses forward.”

  • Flower Child: Flower Child is the healthy, happy, fast-casual restaurant that is revolutionizing the way we eat out. The 2017 “Hot Concept” award winner was brought to life by restaurateur and New York Times best-selling cookbook author, Sam Fox and Fox Restaurant Concepts (FRC). The brand has named Chemistry Agency of Record to centralize all creative, media and social efforts. Work will launch this month through end of year to grow the Flower Child Tribe, evolve the brand in the lifestyle category, build buzz and sales nationally.
  • Atlanta Botanical Garden: Chemistry has been named digital dotcom partner for Atlanta Botanical Gardens. The agency will lead a redesign of the Atlanta Botanical Garden’s website, to create a mobile-first, responsive experience that is as rich, innovative, immersive as the experience itself. The work is expected to launch in the fall of this year.

This news comes on the heels of continued momentum for Chemistry. The agency recently began working with COX Media, Sweet Leaf Tea and Atlanta CVB. To support this growth, Chemistry moved to a larger office space in the vibrant West Midtown district of Atlanta, transforming a former oil warehouse into a space to accommodate a team that grew almost 60 percent in 2017.

About Chemistry
We are 100 doers and makers united by the belief that an ounce of action is worth a pound of theory. Everything we do is centered around connecting culture, technology and insight to drive results. This is where brands must live. This is where we live every day. To learn more, visit the lab at 

Media Contact:
Claire Eisenberg
DiGennaro Communications

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