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Reversing the Spotlight

By: Leslie G. Sarasin, President and CEO, Food Marketing Institute

Dagmar Farr, FRACThose who know Dagmar Farr – and who in the food retail industry doesn’t know Dagmar? – are likely aware that in her role as FMI’s senior vice president, membership and education, she is a driving force behind FMI’s awards programs.  As such, she dedicates much of her time drawing attention to the work and accomplishments of industry luminaries. Today, it is my cherished privilege to turn the tables and shine a spotlight on one who is usually working to highlight the significant deeds of others. 

It’s my pleasure to share that Dagmar was recently honored at a board meeting of the Food Research & Action Center (FRAC) for her many, many years of committed and extraordinary service to the organization as a member of its board of directors.  After nearly two decades of service Dagmar is retiring from the FRAC Board.  To be clear, she is retiring from the FRAC Board, but not from FMI!!

FRAC Board Chair, Judy Whittlesey, said: “Her devotion to the cause of ending hunger is unmatched.  Combined with her policy and legislative expertise, and her deep knowledge of the retail industry and its customer relations, this has made her an absolutely invaluable member of the board.”

FRAC is a national non-profit organization that works to remove stigmas surrounding food assistance programs and restore dignity to those who struggle to put food on the table. For decades, FRAC has been on the frontlines fighting for programs and policies that ensure low-income individuals, children and families have mainstream access to the nutrition programs they need.   FRAC is a valued resource and frequent collaborator with FMI regarding SNAP and WIC programs. 

Additionally, FRAC has been behind the expansion of innovative approaches to addressing food insecurity by enhancing community eligibility through school meal participation by allowing high-poverty schools to provide meals at no charge to all students. 

“It has been an honor and a privilege to serve on FRAC’s Board. FRAC has been a consistent voice for beneficiaries,”  said Farr. “I’m proud that the Food Marketing Institute has been a part of these efforts because food retailers, too, are critically involved in SNAP.”

Her FMI colleagues join me in congratulating Dagmar and thanking her for faithfully representing FMI on the FRAC Board of Directors.