The global outdoor advertising market is projected to grow at a CAGR of 5.44% during 2014-2019.

PUNE, INDIA, November 27, 2017 /EINPresswire.com/ --

Global Outdoor Advertising Market

Description

WiseGuyReports.Com adds” Global Outdoor Advertising Market 2015-2019 “Research To Its Database.

Outdoor advertising is a form of advertising that focuses on consumers in public places, in transit, or commercial locations. It is a mass-market medium used to broadcast messages for branding and to support campaigns. Outdoor advertising expenses are split between traditional modes of physical and digital. Traditional physical outdoor media include billboards, street furniture, transit displays, and commercial displays. Digital outdoor media include media that are connected to the network such as smart billboards. Outdoor advertising formats are classified into four categories: billboards, street furniture, transit advertising, and alternative media. 


The growth of the market is attributed to the expansion of infrastructure used, growth in the digital medium, and advances in the technology used. 

Covered in this report 
This report covers the present scenario and the growth prospects of the global outdoor advertising market for 2015-2019. 

 

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To calculate the market size, the report considers the revenue generated from both physical and digital outdoor advertising. Based on medium, the market is classified into the following four types: 
• Billboards 
• Transit advertising 
• Street furniture 
• Alternative media

The report also discusses the major industries that use outdoor advertising and their respective global market share in terms of outdoor ad spending. The market size considers production costs, discounts, and agency commissions. The report also presents the vendor landscape and a corresponding detailed analysis of the top five vendors in the market. 
The report also presents the geographical segmentation of the market according to the regions and key leading countries globally and regionally. In addition, the report lists the major drivers and challenges that influence the growth of the global outdoor advertising market along with key technological trends that will have a significant impact on the market in the forecast period.

Key vendors 
• Clear Channel Outdoor 
• JCDecaux 
• Lamar Advertising 
• Outfront Media 
• Stroer Media 

Market driver 
• Increase in global advertising expenditure 
• For a full, detailed list, view our report

 Market challenge 
• Threat from online advertising 
• For a full, detailed list, view our report 

Market trend 
• Technological advances 
• For a full, detailed list, view our report 

Key questions answered in this report 
• What will the market size be in 2019 and what will the growth rate be? 
• What are the key market trends? 
• What is driving this market? 
• What are the challenges to market growth? 
• Who are the key vendors in this market space? 
• What are the market opportunities and threats faced by the key vendors? 
• What are the strengths and weaknesses of the key vendors?



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Table of Contents -Major Key Points

PART 01: Executive summary 
Highlights 

PART 02: Scope of the report 
Market overview 
Base year 
Vendor segmentation 
Summation errors 
Top-vendor offerings

 PART 03: Market research methodology 
Research methodology 
Economic indicators 

PART 04: Introduction 
Key market highlights 

PART 05: Market landscape 
Market overview 
Market size and forecast 
Five forces analysis 

PART 06: Market segmentation by type 
Global outdoor advertising market by type 
Global physical outdoor advertising 2014-2019 
Global digital outdoor advertising 2014-2019 

PART 07: Market segmentation by medium 
Global outdoor advertising market by medium 
Global billboards advertising market 2014-2019 
Global shelter advertising market 2014-2019 
Global transit advertising market 2014-2019 
Global street furniture advertising market 2014-2019 

PART 08: Market segmentation by category 
Global outdoor advertising market by category 
Market overview 

PART 09: Geographical segmentation 
Geographical segmentation of global outdoor advertising market 
Outdoor advertising market in APAC 2014-2019 
Outdoor advertising market in Americas 2014-2019 
Outdoor advertising market in EMEA 2014-2019 

PART 10: Key leading countries 

PART 11: Top technological trends 

PART 12: Vendor landscape 
Competitive scenario 
Other prominent vendors 

PART 13: Key vendor analysis 
Clear Channel Outdoor 
JCDecaux 
OUTFRONT Media 
Lamar 
Ströer 

………..CONTINUED

 

Norah Trent
WiseGuy Research Consultants Pvt. Ltd.
+1 646 845 9349 / +44 208 133 9349
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