The market research analyst predicts the writing and marking instruments market to grow at a CAGR of around 5% during the forecast period.

PUNE, INDIA, August 30, 2017 /EINPresswire.com/ --

Global Writing and Marking Instruments Market

Description

WiseGuyReports.Com adds Global Writing and Marking Instruments Market 2015-2019 “Research To Its Database.

The rising use of luxury writing instruments as a status symbol is the key driver for the growth of this market. During 2014, the market for luxury writing instruments grew by around 6% in South Korea. This growth was largely due to the growing interest in traditional writing instruments such as the luxury fountain pens.

The adoption of personalized pens as a gifting option is also anticipated to drive the market growth during the forecast period. As part of their branding initiatives, corporates gift branded personalized pens to their business partners and employees. In addition to corporate gifts, these pens can also be used for trade show giveaways, corporate events, seminars, and conferences. Some of the popular vendors offering personalized pens include Mont Blanc, Parker and Pilot Pen.

Product segmentation and analysis of - pens, pencils, markers, coloring instruments

Pens accounted for nearly 52% of the market share during 2014 and is expected to maintain its dominance until the end of 2019. The growing demand for better quality writing gear is the key driver for the growth of this segment. Linc, Mont Blanc, Parker, and Pilot are some of the popular brands in this segment.

           

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The report offers an analysis of each of the following segments and discusses its impact on the overall market growth -

Pens 
Pencils 
Coloring writing instruments 
Markers and highlighters 
Writing accessories 
Segmentation by distribution channel and analysis of - stationers, supermarkets, online retailing

Stationers and office supplies dominated the market during 2014 with a market share of 49%. Many vendors also tie up with schools and offices for a regular supply of stationery.

The report offers an analysis of each of the following segments and discusses its impact on the overall market growth -

Stationers and office supplies 
Supermarkets/hypermarkets 
Department stores 
Online retailing 
Geographical segmentation and analysis of the writing and marking instruments market

APAC 
Europe 
North America 
ROW 
APAC accounted for 34% of the market share during 2014 and is predicted to retain its leadership until the end of 2019 with a growth rate of 7%. The increased emphasis on education and the growing demand for quality writing instruments are the key propellers of the market growth in this region. The report anticipates the Philippines to witness the fastest growth during the forecast period due to the recent changes in the countrys education system.

Competitive landscape and key vendors - Crayola, Faber-Castell, Camlin, Mitsubishi Pencil

The writing and marking instruments market is highly competitive and dominated by a few leading players. The vendors in this market compete on the basis of product differentiation, portfolio, and pricing. The report predicts the competition in the market to intensify further during the forecast period due to an increase in product extensions. Pricing strategies and new product launches play a significant role in propelling the growth of this market.

The leading vendors in the market are -

Crayola 
Faber-Castell 
Camlin 
Mitsubishi Pencil 
Pilot Corporation 
Societe BIC 
Other vendors in the market include A.T. Cross, Hindustan Pencils, Hoshan Pan Gulf, Koh-i-noor, Hardtmuth AS, MontBlanc, Newell Rubbermaid, Pelikan, STABILO International, Shanghai M&G Stationary, Staedtler, and Caran D'ache.

Key questions answered in the report include

What will the market size and the growth rate be in 2019 
What are the key factors driving the writing and marking instruments market 
What are the key market trends impacting the growth of the writing and marking instruments market 
What are the challenges to market growth 
Who are the key vendors in the writing and marking instruments market 
What are the market opportunities and threats faced by the vendors in the writing and marking instruments market 
Trending factors influencing the market shares of APAC, Europe, North America, and ROW 
What are the key outcomes of the five forces analysis of the writing and marking instruments market 
Technavio also offers customization on reports based on specific client requirement.

Related reports

Global Personal Accessories Market 2015-2019 
Office Stationery Supplies and Services Market in the GCC 2015-2019 
Stationery and Cards Market in Japan 2015-2019 
Global Office Presentation Material Market 2015-2019 
Global Stationery and Cards Market 2015-2019 



Report Details @ https://www.wiseguyreports.com/reports/274451-global-writing-and-marking-instruments-market-2015-2019

 

Table of Contents -Major Key Points



PART 01: Executive summary 
• Highlights 

PART 02: Scope of the report 

PART 03: Market research methodology 
• Research methodology 
• Economic indicators 

PART 04: Introduction 
• Key market highlights 

PART 05: Market landscape 
• Market overview 
• Market size and forecast 
• Five forces analysis 

PART 06: Market segmentation by product type 
• Pens 
• Pencils 
• Coloring writing instruments 
• Markers and highlighters 
• Writing accessories 

PART 07: Market segmentation by distribution channel 

PART 08: Geographical segmentation 
• Writing and marking instruments market in APAC 
• Writing and marking instruments market in Europe 
• Writing and marking instruments market in North America 
• Writing and marking instruments market in ROW 

PART 09: Key leading countries 
• China 
• India 
• US 

PART 10: Market drivers 
• Rise in number of home offices 
• Product innovation and R&D 
• Penchant for luxury writing instruments 
• Rising student base and literacy rates in developing countries 

PART 11: Impact of drivers 

PART 12: Market challenges 
• Digitalization and transition to paperless world 
• Rise in competition from counterfeit products and local brands 
• Growth in email communications 
• Continuous decline in vendors' profit margins 

PART 13: Impact of drivers and challenges 

PART 14: Market trends 
• Growing popularity of eco-friendly biodegradable products 
• Personalization of pens 
• Rise in demand for multi-functional pens 
• Growth in online retailing 

PART 15: Vendor landscape 
• Competitive scenario 
• Other prominent vendors 

PART 16: Key vendor analysis 
• BIC 
• Crayola 
• Faber-Castell 
• Kokuyo Camlin 
• Mitsubishi Pencil 

………..CONTINUED

 

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Norah Trent
WiseGuy Research Consultants Pvt. Ltd.
+1 646 845 9349 / +44 208 133 9349
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