/EINPresswire.com/ -- NEW YORK, NY--(Marketwired - August 10, 2017) - 7Park Data, the technology company providing data, tools, and insights enabling data-driven decisions for global businesses today announced the release of several enhancements to Avenue, a suite of APIs and tools for developers, data scientists, quantitative analysts, and data owners. The news comes as the company celebrates its fifth anniversary and continues a strong client growth trajectory in multiple sectors as well as its recent launch of a new Intelligence product, Housing Intelligence, a new product that provides near real-time housing development data.

Comprised of APIs, SDKs, guides, and quickstarts, Avenue is designed to aid developers who need convenient tools to access and manipulate data from multiple sources in the 7Park Data Intelligence product suite, across multiple programming languages. Additionally, the company's dedicated developer site, Avenue I/O, provides open source resources so developers can quickly and easily build analytical products powered by the Avenue APIs.

Avenue - APIs and developer tools for data-driven decision makers

• Flexible enterprise-ready APIs - APIs are at the center of Avenue, providing seamless, customizable access to over 50 leading performance indicators including mobile app events, web events, consumer spending, housing permits, streaming events, and more, for over 10,000 companies
• Powerful data visualization integrations - Leverage integrations with Sentieo and Adaptive Insights to simplify the process of sharing findings with colleagues and clients in addition to proprietary client visualization platforms
• Guides and resources - Utilize a library of open source guides to quickly execute common processes like backtesting, creating time series models, and more

Data has never been more critical to business success: according to estimates cited in a May 2017 JP Morgan report, 90% of the data in the world today has been created in the past two years alone, but just 0.5% of the data produced is currently being analyzed in any way. This creates an incredibly challenging problem for businesses that understand the value of data, but lack the resources and technical know-how to derive useful business intelligence from large quantities of it.

"Increasingly, businesses around the world are harnessing the power of data in order to enable even faster data-driven decision-making," says Brian Lichtenberger, CEO and Founder of 7Park Data. "Businesses across the spectrum - including financial services, consumer technology, and media and entertainment - need agile, customizable tools that enable them to synthesize raw data into valuable intelligence with which they can arm themselves. With Avenue, our clients have a growing suite of powerful technology, tools, and resources at their fingertips to organize and enrich the immense quantity of data that 7Park Data already provides. We are excited to continue engaging with data-driven businesses to pioneer the tools and technology they need to be successful in this rapidly-evolving space."

Data is particularly important in the financial services industry, which represents approximately 15% of the $130 billion global spending on big data, according to a May 2017 JP Morgan report that also estimates that asset managers are currently spending $2-3 billion on alternative data, including acquiring datasets, implementing big data technology, and hiring talent.

"7Park Data consistently provides us with best-in-class information to formulate strategies that generate positive returns," said Daniel Sheyner, Founder & Portfolio Manager at Chimera Capital Management. "I founded Chimera Capital with the goal of being on the leading edge of data-driven investing. 7Park Data tools support our mission to create data-driven processes that stay ahead of the rapid innovation occurring in the industry. Avenue, which makes large data sets accessible via API and S3, combined with the 7Park Data Intelligence product portfolio, address both quantitative and fundamental use cases, which is critical for our overall success."

In addition to data consumers, Avenue's tools and services benefit the entire data pipeline, including data publishers.

"With a panel of more than 100 million consumers, Jumpshot has a massive data asset with virtually limitless potential utility - and we value partners to transform these assets into actionable information that can be used quickly and easily by investors and brands," said Deren Baker, CEO at Jumpshot. "7Park Data continues to advance its innovative technology platform, enabling our data to address additional use cases across a broader set of verticals. With 7Park Data, we've found a partner that continues to find new ways to organize and enhance our data, transforming it into solutions that customers want."

To learn more about Avenue I/O, please visit http://avenue.7parkdata.com.

About 7Park Data

Powered by our proprietary platform of real-time behavioral data from more than one billion global consumers across 100+ countries, 7Park Data is the trusted source of consumer and business insights for industry-leading global businesses. 7Park Data's industry-leading data intelligence products - App Intelligence, Streaming Intelligence, Merchant Intelligence, Product Intelligence, Traffic Intelligence, Housing Intelligence, and Web Intelligence - report on vital performance measures with unparalleled granularity and scale. Our platform contextualizes anonymous viewing, mobile, web and purchasing data with in-house expert analysis to deliver businesses unprecedented clarity into marketplace trends, evolving customer preferences, and investment opportunities. Data-driven businesses depend on 7Park Data Intelligence for more accurate benchmarking, forecasting, and strategic decision making. 7Park Data was founded in 2012 and is headquartered in New York City. For more information, please visit www.7parkdata.com.