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Minneapolis-St. Paul Residents Persuade Ally to Bring “Hardest Working Dollars” to Twin Cities; Offers Chance for Area Consumers to Turn $1 into $10,000

Nationwide Campaign Aims to Focus Consumers’ Attention on Making Every Dollar Work Harder

MINNEAPOLIS and ST. PAUL, Minnesota, July 14, 2017 (GLOBE NEWSWIRE) -- Thanks to requests on social media from local area residents, digital financial services company Ally today announced it is adding Minneapolis-St. Paul to the list of cities for its Hardest Working Dollar campaign, which was initially launched in early June. Now the company is circulating hundreds of Ally Hardest Working Dollars around the Minneapolis-St. Paul area to underscore its commitment to be “home of the hardest working dollar.”

/EIN News/ -- Beginning Sunday, Ally is putting 500 real U.S. $1 bills into circulation in Minneapolis-St. Paul. The bills will be spent at local establishments, such as convenience stores, coffee shops and diners, where cash is widely used. They'll also be spending the dollars to purchase food supplies for the local food bank. Local area consumers can check their $1 bills at allyhardestworkingdollar.com to see if they are eligible to win $100, $5,000 or $10,000. The dollars are being dropped in these Minneapolis-St. Paul neighborhoods, but remember--cash travels fast: Downtown (Hennepin Ave./Nicollet area), Uptown, West Bank and Warehouse District.

“We believe being an ally for our customers’ financial well-being means encouraging them to focus on the products and services that will improve their financial lives for the long run,” said Diane Morais, president of Consumer & Commercial Banking Products at Ally Bank. “Our hope is that this campaign will get the people of Minneapolis-St. Paul to look at their dollars and think: could my hard-earned dollars be working even harder for me?”

The Hardest Working Dollar sweepstakes officially kicks-off in Minneapolis-St. Paul today and concludes July 31, 2017. Watch this video for more about the program.

“The Hardest Working Dollar campaign is a continuation of our efforts to ‘Do It Right’ for our customers and all consumers by encouraging them to think about their money differently and make the most of their financial futures, down to each penny and dollar,” said Ally Chief Marketing and Public Relations Officer Andrea Riley.

For more information about the campaign, including prize periods, rules and eligibility, visit allyhardestworkingdollar.com and follow the hashtag #hardestworkingdollar on Twitter and Facebook.

About Ally Financial Inc.
Ally Financial Inc. (NYSE:ALLY) is a leading digital financial services company and a top 25 U.S. financial holding company offering financial products for consumers, businesses, automotive dealers and corporate clients. Ally's legacy dates back to 1919, and the company was redesigned in 2009 with a distinctive brand, innovative approach and relentless focus on its customers. Ally has an award-winning online bank (Ally Bank Member FDIC, Equal Housing Lender) offering deposits, credit card and home loan products, one of the largest full service auto finance operations in the country, a complementary auto-focused insurance business, a growing wealth management and online brokerage platform, and a trusted corporate finance business offering capital for equity sponsors and middle-market companies.

The company had approximately $162.1 billion in assets as of Mar. 31, 2017. For more information, visit the Ally press room at http://media.ally.com.

Media Contact:

Cristi Vazquez
313-656-3817
cristianna.vazquez@ally.com


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