VANCOUVER, British Columbia, May 10, 2017 (GLOBE NEWSWIRE) -- After over 15 years of working with clients ranging from Fortune 500 Goliath’s to plucky startups, Adam Bognar is working to create new possibilities in the medium of online video. Users expect web properties to react and tailor themselves to their interests, but video content has always remained static and fixed.  Now, through his work at The Still, Bognar has spearheaded development of tools that allow video to generatively customized according to context.

It solves a real pain for media producers and the brands they serve.  “Often, video pieces are produced with multiple audiences in mind. It’s not uncommon for these audiences to have widely different interests and biases.  Being able to tailor a video piece in surprisingly granular and timely ways to many of these different audience makes a huge difference.”  He cites a recent production for a web services startup, Eurika, that dynamically incorporated relevant information related to the recipient of the video and their business.  Compared to a generic response, “it gets noticed,” Bognar said.

The technique is in its infancy with many challenges to solve, but Bognar sees a future rich with opportunity in all the chaos.  “As with any new technology, there are norms to establish and taboos to navigate.  More than that, there’s a big need for mature tools in the space.”

The last decade has yielded a string of achievements for Bognar: from the rebranding of Canada’s Olympic Team to work with racing legend McLaren F1.  But his most exciting work looks to be ahead of him.  “It’s rare that you have a chance to help mould a new medium.”

About The Still
The Still is a design and video production agency based in Vancouver, Canada.  They help companies with digital systems and products at the core of their business gain traction, scale and innovate.  Their client list includes SAP, Adobe and McLaren.

Contact Information

Adam Bognar
Partner & Creative Director
The Still
www.wearethestill.com

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