Blueair accelerates U.S. retail plans with two flagship shop-in-shop openings in New York City’s Gracious Home stores

The Blueair Sense+ comes in multiple colors including stunning ruby red

The Blueair Slimline 270 air purifier looks as good as it cleans the indoor air

Blueair Inc president Herman Pihltrad

Blueair is going big in U.S. retail in 2016 and shows what's ahead with air purifier flagship ‘shop-in-shop’ environments opening in two New York City stores.

The beauty of the Blueair shop-in-shop air purifier environments at Gracious Home is they provide shoppers an intimate brand experience allowing us to showcase our products and how well they work...
— Herman Pihltrad, President Blueair Inc, Chicago, IL
NEW YORK, NEW YORK, USA, April 2, 2016 / -- Blueair is going big in retail this year in the U.S.A and is showing the shape of things to come with the opening of flagship ‘shop-in-shop’ environments selling its air purifiers in two of New York City’s Gracious Home stores, the premier destination for interior designers and do-it-yourselfers.

The indoor air purification company is presenting its full product line in its ‘Breathe Smarter’ in-store concepts at the Gracious Home stores at 1220 Third Avenue and 1192 Broadway. Air purifiers equipped with hepa air filters on display will encompass Blueair’s entire range and centerpiece its remarkable Blueair Aware™ air quality sensor that makes microscopic airborne contaminants ‘visible’ to people for the first time in human history.

“The beauty of the Blueair shop-in-shop air purifier environments created by Gracious Home is that they provide shoppers an intimate brand experience allowing us to showcase our products and provide them a hands-on experience of just how clean we can purify their air,” said Herman Pihlträd, president of Blueair Inc in Chicago.

He said the product demonstrations in the Gracious Home ‘Breathe Smarter’ instore-portals should give consumers confidence when buying Blueair’s latest technologies for removing allergens, dust particles, pet dander, germs and volatile organic compounds form the air they breathe at home.

The Blueair Aware is designed to work in symbiosis with the decorous, contemporary-looking and Wifi-enabled Blueair Sense + hepa filter equipped air purifier, available in six elegant colors ranging from ruby red through leaf green to polar white. Both the Aware sensor and Sense+ connect with the Blueair Friend app, an air quality monitoring tool detailing indoor air contaminants as well as delivering information from thousands of monitoring stations across the USA and the world.


About Gracious Home:
Gracious Home has been New York’s legendary luxury home emporium for over 50 years. A premier destination for discerning consumers and interior designers, Gracious Home is beloved by New Yorkers for its vast selection of home and hardware products, exquisite style and taste, and incomparable “determined to please” service. Gracious Home serves the New York area and beyond, with retail stores on the Upper East Side and Upper West; a Home Improvement Design Store and Showroom, in Chelsea; and, which attracts customers from across the U.S

About Blueair:
Founded in 1996 in Stockholm, Sweden, Blueair specializes in developing and commercializing the world's best indoor air purification technologies and products for consumers and businesses in over 60 international markets. Equipped with hepa air filters, Blueair air purifiers clean indoor air of the hazardous particles such as dust, smoke, chemicals, allergens and germs that threaten people's health and wellbeing.

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