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INK Continues to Innovate With Its New Equity Model

A Combination of Agency Fees and Equity Shifts the Focus From 'What We Can Do For You?' to 'What We Can Do Together?'

/ -- IRVINE, CA -- (Marketwired) -- 03/01/16 -- INK, Orange County's premier brand activation agency, today announced its new equity model designed to offer its clients the ability to reduce their brand and marketing budgets while strengthening their position in the market. It also allows INK to shift from the traditional ad agency model of producing materials and tracking billable hours to simply ensuring its clients' businesses thrive.

INK launched its new equity model with two key brands:

  • The world's first droneport, Aerodrome, offers commercial drone training for individuals to become an Unmanned Aircraft Systems (UAS) pilot or maintenance professional; and
  • The Fig, a mixed-use development in the heart of downtown LA, which combines retail, student housing, office space and proposed 300-room hotel.

For both and many others to follow, INK has a vested interest its clients' success and serves as an on-going advisor well beyond the confines of a traditional project and takes responsibility for the success of their clients' companies.

"INK doesn't view its clients as clients. Rather, they are our strategic partners in developing the right messaging, image, creative and strategy for their respective brands," stated Todd Henderson, president of INK Agency. "With our equity model, we not only have skin in the game, we're changing the way ad agencies and companies collaborate.

"We are a start-up in a white hot market: drones. However, while our core adepts are very tech savvy, we don't have the experience or expertise to professionally develop our brand and get it out there in the marketplace," stated Jonathan Daniels, president of Aerodrome. "By teaming with INK and offering an equity stake in our business, we have the ability to not only achieve our marketing goals, we have a true partner that is equally dedicated to our business and its success."

For more information on INK and its strategic insights, please go to:

About INK
INK is an award-winning, full-service branding, marketing and advertising agency on a mission to rewrite the rules and build something great. Based in Irvine, CA, INK prides itself in producing authentic narrative based on its clients' unique and diverse needs and what their audience truly cares about. Clients include; Baja Fresh, Dell, Guidance Software, Hoag, Sares Regis, Sauce Labs, TimeWarner Cable, Trammell Crow and Yokohama.

For more information about INK, please visit Join the conversation on Facebook or Twitter.

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