NEW YORK, Feb. 23, 2016 (GLOBE NEWSWIRE) -- Today Reuters, the world's largest international multimedia news provider, released the White House Run app for iPhone, a mobile game that lets voters simulate a U.S. presidential candidate and run for election, as well as catch up on Reuters political and polling news.

Reuters White House Run is a 2016 presidential election simulation rooted in a data story. Users are able to build their own candidate and jump into an election by declaring positions on the issues, as well as test their knowledge of current events. The candidate's electability is determined by actual Reuters/Ipsos polling data, giving users a realistic experience of understanding the role of public opinion in choosing America's next leader. Users will also have access to current Reuters political news and polling results at their fingertips within the app.

"White House Run allows users to engage with Reuters' rich polling data and news in a fresh way," said Reginald Chua, Executive Editor, Editorial Operations, Data and Innovation at Reuters. "It's a fun opportunity to see how users' own views compare with public opinion, and how well their stances on the issues would fare among the public compared to other White House Run users."

Built on the SAP Mobile Platform, Reuters White House Run capitalizes on the rich pool of polling data collected by the online Reuters/Ipsos polls across business, politics and elections, current affairs and lifestyle topics. In 2012, Reuters embarked on an ambitious polling project that set the standard for news organizations. Instead of using telephones to gather results on a semi-regular basis, Reuters partnered with the research firm Ipsos to reach a huge number of pre-screened respondents online. As a result, Reuters/Ipsos have not only polled far more people than a traditional telephone survey can reach, but have been continuously polling for more than three years, asking hundreds of questions of more than 11,000 people every month.

Reuters

Reuters, the news and media division of Thomson Reuters, is the world's largest international multimedia news provider reaching more than one billion people every day. Reuters provides trusted business, financial, national, and international news to professionals via Thomson Reuters desktops, the world's media organizations, and directly to consumers at Reuters.com.

Thomson Reuters

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