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True Drinks Announced Q3'2015 Financial Results


/EINPresswire.com/ -- IRVINE, CA--(Marketwired - November 13, 2015) - True Drinks, Inc. (OTC PINK: TRUU), makers of the zero-sugar, vitamin-enhanced AquaBall™ Naturally Flavored Water, today announces its financial results for the third quarter of 2015.

Achievements in Third Quarter of 2015:

  • Revenues for Third Quarter up 24% over year ago period;
  • Agreed to Bottling Agreement with Niagara Bottling LLC which was signed in October;
  • Extended Disney Licensing Agreement through March 2017;
  • Extended Marvel Licensing Agreement through December 2017;
  • New Distribution agreements with Savemart Stores, Food Maxx, and B&B Distributors;
  • Same store sales grew from $20.56 per store per week to $48.32 per week versus same period last year, the highest in the category.

Lance Leonard, Chief Executive Officer of True Drinks, commented, "This past quarter, we have focused on one objective, to improve supply chain efficiency and create supply to meet our demand. With the announcement of our partnership with Niagara Bottling, we have accomplished this goal. We now have the product availability that will allow us to go after high-volume retailers and enter into new channels such as natural foods, schools and casual dining." He added, "Our same stores sales are strong and our ability to capture more consumers with our healthy kids drink has never been stronger, and we anticipate tripling our business in 2016 with the added capacity."

Kevin Sherman, Chief Marketing Officer of True Drinks, added, "The significance of AquaBall's new clean label and preservative free formulation cannot be overlooked. The simplicity of the ingredient list, comprised of only four ingredients (purified water, stevia, vitamins and natural fruit flavors) only further differentiates the brand as the true leader in healthy beverages for children. Consumers want nutrition to be simplified, and we have accomplished this with our new formulation for children."

Dan Kerker, Chief Financial Officer of True Drinks, commented, "Operational improvements have been a focus for True Drinks. Our partnership with Niagara not only provides us with hot-fill capabilities, but our cost of goods sold will decrease by over 15% and will be consistent moving forward. Our working capital needs will be greatly reduced as we will be purchasing finished goods as they ship rather than procuring raw materials. Additional savings come from the elimination of storage expenses and the reduction of freight expenses, as we will be able to ship 69% more bottles per truckload. These improvements will allow True Drinks to focus resources on the sales and marketing of AquaBall."

About True Drinks, Inc.

True Drinks is a healthy beverage provider with licensing agreements with Disney and Marvel for use of their characters on its proprietary, patented bottles. AquaBall™ is a naturally flavored, vitamin-enhanced, zero- calorie, dye-free, sugar-free alternative to juice and soda. AquaBall™ is currently available in four flavors: orange, grape, fruit punch and berry. Their target consumers: kids, young adults, and their guardians, are attracted to the product by the entertainment and media characters on the bottle and continue to consume the beverage because of its healthy benefits and great taste. For more information, please visit www.aquaballdrink.com and www.truedrinks.com. Investor information can be found at www.truedrinks.com/investor-relations/. Proudly made in the USA.

FORWARD-LOOKING STATEMENTS
Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "if," "should" and "will" and similar expressions as they relate to True Drinks, Inc. are intended to identify such forward-looking statements. True Drinks, Inc. may from time to time update these publicly announced projections, but it is not obligated to do so. Any projections of future results of operations or the anticipated benefits of the merger and other aspects of the proposed merger should not be construed in any manner as a guarantee that such results or other events will in fact occur. These projections are subject to change and could differ materially from final reported results. For a discussion of such risks and uncertainties, see "Risk Factors" in True Drink's report on Form 10-K filed with the Securities and Exchange Commission and its other filings under the Securities Exchange Act of 1934, as amended. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the dates on which they are made.

                                                                            
                             TRUE DRINKS, INC.                              
                   CONDENSED CONSOLIDATED BALANCE SHEETS                    
                                                                            
                                                  September 30, December 31,
                                                       2015         2014    
                                                  ------------- ------------
                      ASSETS                       (Unaudited)              
Current Assets:                                                             
Cash                                              $     92,032  $    668,326
Accounts receivable, net                               500,448       343,709
Inventory                                            2,267,340     1,363,443
Prepaid expenses and other current assets              241,907       628,675
                                                  ------------- ------------
Total Current Assets                                 3,101,727     3,004,153
                                                                            
Restricted Cash                                        209,308       133,198
Property and Equipment, net                              2,118         4,587
Patents, net                                         1,105,882     1,211,765
Trademarks, net                                              -         6,849
Goodwill                                             3,474,502     3,474,502
                                                  ------------- ------------
Total Assets                                      $  7,893,537  $  7,835,054
                                                  ============= ============
                                                                            
       LIABILITIES AND STOCKHOLDERS' EQUITY                                 
                                                                            
Current Liabilities:                                                        
Accounts payable and accrued expenses             $  1,695,963  $  1,922,285
Debt                                                   967,008     4,263,002
Derivative liabilities                               3,678,321     1,569,522
                                                  ------------- ------------
Total Current Liabilities                            6,341,292     7,754,809
                                                                            
Commitments and Contingencies (Note 5)                                      
                                                                            
Stockholders' Equity:                                                       
Common Stock, $0.001 par value, 200,000,000 and                             
 120,000,000 shares authorized, 106,352,235 and                             
 48,622,675 shares issued and outstanding at                                
 September 30, 2015 and December 31, 2014,                                  
 respectively                                          106,352        48,623
Preferred Stock - Series B (liquidation                                     
 preference of $4 per share), $0.001 par value,                             
 2,750,000 shares authorized, 1,342,870 and                                 
 1,490,995 shares issued and outstanding at                                 
 September 30, 2015 and December 31, 2014,                                  
 respectively                                            1,343         1,491
Preferred Stock - Series C (liquidation                                     
 preference $100 per share), $0.001 par value,                              
 115,000 and 50,000 shares authorized, 25,250 and                           
 0 shares issued and outstanding at September 30,                           
 2015 and December 31, 2014, respectively                   25             -
Additional paid in capital                          26,626,610    18,388,212
                                                                 (18,358,081
Accumulated deficit                                (25,182,085)            )
                                                  ------------- ------------
Total Stockholders' Equity                           1,552,245        80,245
                                                  ------------- ------------
                                                                            
Total Liabilities and Stockholders' Equity        $  7,893,537  $  7,835,054
                                                  ============= ============
                                                                            

The accompanying notes are an integral part of these financial statements.

                                                                            
                             TRUE DRINKS, INC.                              
              CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS               
                                (Unaudited)                                 
                                                                            
                             Three Months Ended        Nine Months Ended    
                               September 30,             September 30,      
                         ------------------------- -------------------------
                             2015         2014         2015         2014    
                         ------------ ------------ ------------ ------------
                                                                            
                                                                            
Net Sales                $ 1,323,730  $ 1,064,065  $ 4,172,626  $ 2,875,739 
                                                                            
Cost of Sales            $ 1,188,222      977,324    3,950,961    2,473,018 
                         ------------ ------------ ------------ ------------
                                                                            
Gross Profit                 135,508       86,741      221,665      402,721 
                                                                            
Operating Expenses                                                          
  Selling and marketing    2,325,567    1,085,405    4,269,670    2,661,279 
  General and                                                               
   administrative          1,006,486    1,029,118    3,302,782    3,153,687 
                         ------------ ------------ ------------ ------------
    Total operating                                                         
     expenses              3,332,053    2,114,523    7,572,452    5,814,966 
                         ------------ ------------ ------------ ------------
                                                                            
Operating Loss            (3,196,545)  (2,027,782)  (7,350,787)  (5,412,245 
                                                                            
Other Income (Expense)                                                      
  Change in fair value                                                      
   of derivative                                                            
   liabilities             1,079,335      398,603      749,943   (1,343,495)
  Interest income                                                           
   (expense)                 (15,456)     (37,037)    (223,160)     (88,286)
                         ------------ ------------ ------------ ------------
                           1,063,879      369,319      526,783   (1,431,781)
                                                                            
NET LOSS                 $(2,132,666) $(1,666,216) $(6,824,004) $(6,844,026)
                         ============ ============ ============ ============
                                                                            
Declared dividends on                                                       
 Preferred Stock         $    68,636  $   148,181  $   203,397  $   148,181 
                         ------------ ------------ ------------ ------------
                                                                            
Net loss attributable to                                                    
 common stockholders     $(2,201,302) $(1,814,397) $(7,027,401) $(6,992,207)
                         ============ ============ ============ ============
                                                                            
Loss per common share,                                                      
 basic and diluted       $     (0.02) $     (0.05) $     (0.11) $     (0.21)
                         ============ ============ ============ ============
                                                                            
Weighted average common                                                     
 shares outstanding,                                                        
 basic and diluted        88,086,922   38,920,319   64,289,691   33,939,850 
                         ============ ============ ============ ============
                                                                            

The accompanying notes are an integral part of these financial statements.

                                                                            
                         TRUE DRINKS HOLDINGS, INC.                         
              CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS               
                                (Unaudited)                                 
                                                                            
                                                       Nine Months Ended    
                                                         September 30,      
                                                   -------------------------
                                                       2015         2014    
                                                   ------------ ------------
CASH FLOWS FROM OPERATING ACTIVITIES                                        
  Net loss                                         $(6,824,004) $(6,844,026)
Adjustments to reconcile net loss to net cash used                          
 in operating activities                                                    
  Depreciation                                           2,469        5,283 
  Amortization                                         112,732      143,383 
  Provision for bad debt expense                       (51,769)             
  Change in estimated fair value of derivative        (749,943    1,343,495 
  Fair value of common stock issued for services       470,062      171,464 
  Stock based compensation                             453,491      368,172 
Change in operating assets and liabilities:                                 
  Accounts receivable                                 (104,970)    (202,693)
  Restricted cash                                      (76,110)         (66)
  Inventory                                           (903,897)    (766,866)
  Prepaid expenses and other current assets            386,768        6,996 
  Accounts payable and accrued expenses               (142,177    1,317,696 
                                                   ------------ ------------
Net cash used in operating activities               (7,427,348)  (4,457,162)
                                                                            
CASH FLOWS FROM INVESTING ACTIVITIES                                        
  Purchase of property and equipment                         -       (2,349)
                                                   ------------ ------------
Net cash used in investing activities                        -       (2,349)
                                                                            
CASH FLOWS FROM FINANCING ACTIVITIES                                        
  Dividends paid                                             -       (2,194)
  Proceeds from issuance of Series B Preferred               -    1,887,413 
   Stock, net                                                               
  Proceeds from issuance of Series C Preferred       9,000,048            - 
   Stock                                                                    
  Borrowings on debt                                 1,035,792    1,432,136 
  Repayments on debt                                (3,184,786)  (1,936,667)
                                                   ------------ ------------
Net cash provided by financing activities            6,851,054    1,380,688 
                                                   ------------ ------------
                                                                            
NET DECREASE IN CASH                                  (576,294)  (3,078,823)
                                                                            
CASH - beginning of period                         $   668,326  $ 3,136,766 
                                                   ------------ ------------
                                                                            
CASH - end of period                               $    92,032  $    57,943 
                                                   ============ ============
                                                                            
SUPPLEMENTAL DISCLOSURES                                                    
  Interest paid in cash                            $   137,556  $     7,944 
                                                   ============ ============
  Non-cash financing and investing activities:                              
  Conversion of preferred stock to common stock    $    54,034  $     8,621 
                                                   ============ ============
  Cashless exercise of warrants                    $         -  $    44,751 
                                                   ============ ============
  Dividends paid in common stock                   $   203,397  $   247,255 
                                                   ============ ============
  Dividends declared but unpaid                    $    68,636  $   148,181 
                                                   ============ ============
  Conversion of notes payable and accrued interest                          
   to Common Stock                                 $         -  $   764,938 
                                                   ============ ============
  Conversion of notes payable and accrued interest                          
   to Series C preferred stock                     $ 1,214,206  $         - 
                                                   ============ ============
  Common stock issued for accrued expenses         $         -  $   487,650 
                                                   ============ ============
  Warrants issued in connection with Series B                               
   Preferred Offering                              $         -  $   616,411 
                                                   ============ ============
  Warrants issued in connection with Series C                               
   Preferred Offering                              $ 2,858,742  $         - 
                                                   ============ ============
                                                                            

The accompanying notes are an integral part of these condensed consolidated financial statements.

Investor Relations
True Drinks, Inc.
18552 MacArthur Blvd., Ste. 325
Irvine, CA 92612
ir@truedrinks.com
949-203-3500


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