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How are Brands Celebrating Family Meals?

How are Brands Celebrating Family Meals?

By: Cathy Polley, RPh, Vice President, Health & Wellness, FMI & Executive Director, FMI Foundation

All month long we’ve witnessed food retailers encouraging their shoppers to commit and “#RaiseYourMitt” for National Family Meals Month™, a movement that is certainly taking hold across the country – from corporate to neighborhood grocery stores. Shopper’s favorite brands are also joining the family meals conversation this month. Below is a snapshot of the social media discussion.

Connecting to Back To School – Some national brands are connecting the family meals movement to back to school session with ideas on how to make family meals work during this busy time of year.

Back to School Time is Family Meals Time

Sharing Recipes – Family meals start with a recipe, so many brands have put their best fall recipes forward in the name of #FamilyMealsMonth.

Brands Sharing Family Meal Recipe Ideas

Brands Share Recipes for Family Meals Month

Brands Share Recipes for Family Meals Month

Talking About Family Meals – The conversation around family meals has been impressive and national brands have been encouraging the importance of family meals all month long by sharing videos, reminiscing and celebrating programs that help kids learn to cook. 

Brands are talking about the benefits of family meals Brands are talking about the benefits of family meals Brands are talking about the benefits of family meals Blogger Outreach – With the large number of bloggers out there, who better to help carry the family meals message? Brands have been engaging bloggers on recipe development and talking about National Family Meals Month.

Bloggers are sharing family meal recipes using brand's products Bloggers are sharing family meal recipes using brand's products

Joining Forces – Some brands are pairing up with food retailers to showcase family meals.

By joining forces brands and food retailers can strength the family meals voice
Distribution channels: Food & Beverage Industry


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