CYPRESS, CA – Known for toughness and durability on the road, on the track and in the dirt, Toyo Tires is now the Official Tire of Tough Mudder™.  Probably the Toughest Event on the Planet^®, Tough Mudder is a team-oriented 10-12 mile obstacle course designed to test physical strength and mental grit.  An emphasis is placed on team building and camaraderie rather than individual prowess.  Each event allows participants to experience exhilarating, yet safe, world-class obstacles they won't find anywhere else.

This year, Tough Mudder participants will face Toyo Tires^® Skidmarked; a menacing ten-foot wall angled toward Mudders. Teammates must work together to get on top of the wall, and then navigate down the face of it past a row of Toyo^® Open Country^® A/T II tires.

In addition to Tough Mudder, Toyo Tires is also the Official Tire of Mudderella™ and Urban Mudder™.  Two variations on the classic, Mudderella is a five to seven mile obstacle course, designed by women for women, while Urban Mudder is a five mile city-based obstacle course.  Mudderella participants will test their agility and balance on Wheels in Motion, an obstacle of tire swings built out of Toyo tires. Urban Mudders can also expect to see a Toyo Tires-branded obstacle in 2015.

“We are thrilled to welcome the Tough Mudder family of events and their participants to Team Toyo,” said Amy Coleman, senior director of marketing, Toyo Tire U.S.A. Corp.  “They embody the Toyo Tires All or Nothing spirit demonstrated by our products and our athletes. This partnership also gives an excellent opportunity for people to touch and feel the durability of our products.”

“Toyo Tires, known for their toughness and durability, are a perfect fit for the Tough Mudder family of events,” said Jesse Bull, SVP Brand, Tough Mudder Inc. “Our participants expect the world’s best obstacles, and the opportunity to work with Team Toyo brings our legion of Mudders another great brand to experience on-site.”

Off the course, Toyo Tires will have a display and physical challenge in the Village at select events and the two companies will work together on other cross-promotional opportunities.

To learn more about Tough Mudder and find an event near you, visit ToughMudder.com.  Find the right Toyo tire and a list of dealers at ToyoTires.com.

About Toyo Tires^®

Established in 1966, Toyo Tire U.S.A. Corp. represents the innovation, quality, performance, and excellent service that Toyo Tires has delivered worldwide for 70 years.

The company offers a complete selection of premium replacement tires for nearly every make and model including light trucks, SUVs, high performance cars and luxury vehicles as well as commercial trucks.  Consumer product lines include the popular Open Country^® tires for light trucks and SUVs; Proxes^® ultra-high performance tires; Versado^® tires for luxury passenger cars; and the value line of Extensa^® passenger car tires. Many of the tires are built in the United States at their state-of-the-art factory in Bartow County, Georgia.

For more information log onto www.toyotires.com and connect with the community at Facebook, Instagram, Twitter and Google+.

About Tough Mudder

Founded in 2010 with the launch of the Tough Mudder event series of 10-12 mile military-style obstacle courses, Tough Mudder Inc. has since grown to include Mudderella, an obstacle course series created by women for women; Urban Mudder, a city-based event merging an obstacle challenge with a full-day festival; Fruit Shoot Mini Mudder, a custom event for children ages 7-12; and World’s Toughest Mudder, a grueling 24-hour endurance competition. The Tough Mudder family of brands is united by a commitment to promoting courage, personal accomplishment and teamwork through unconventional, life-changing experiences. In 2015, Tough Mudder Inc. will put on more than 65 events and host its 2 millionth participant. For the schedule of event dates and locations, visit ToughMudder.com