Kyle Busch Surprises Fans Ahead of 57th NASCAR series with a Special M&M’S® Crispy Delivery

FLORIDA, USA, February 20, 2015 – This Sunday, the eyes of the sporting world will turn to Daytona, Florida for the 57th running of the Daytona 500 - the ‘Great American Race’ – and the kick-off of the 2015 NASCAR season. Sure to be a contender, M&M’S driver Kyle Busch will be sporting a new look as the No. 18 M&M’S® Toyota is decked out in bright green to honor the return of M&M’S® Crispy after a nearly 10-year hiatus.

While the No. 18 M&M’S® Crispy Toyota will be commanding fans’ attention on the race track, off the track, M&M’S® is painting Daytona green with several Crispy-centric events throughout the week.

Yesterday, lucky NASCAR spectators were treated to a special delivery of M&M’S® Crispy from self-proclaimed Crispy fan, NASCAR driver Kyle Busch.

Spectators in the Daytona 500 infield received their surprise delivery from Busch driving the bright green M&M’S® Crispy car to celebrate the re-launch of Crispy to shelves after a 10-year hiatus.

The M&M’S® Crispy car will race this Sunday 22nd February in the 57th running of the “Great American Race”, kicking off the 2015 NASCAR racing season. The 57th running of the Daytona 500 airs on FOX on February 22nd, with pre-race coverage kicking off at Noon ET.

For more information on M&M’S® racing visit Facebook.com/mmsracing

About Mars, Incorporated

In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars’ first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the objective of creating a “mutuality of benefits for all stakeholders” – this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 75,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.

Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, KITEKAT®, BANFIELD® Pet Hospital and NUTRO®; Chocolate – M&M’S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® AND LIFESAVERS® mints. Food – UNCLE BEN’S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® and FLAVIA®; Symbioscience – COCOAVIA™ and WISDOM PANEL™.

For more information, please visit www.mars.com. Follow us: facebook.com/mars, twitter.com/marsglobal, youtube.com/mars, linkedin.com/company/mars