FDF's response to the new Give Up Loving Pop (GULP) campaign
13 February 2015
FDF's response to the new Give Up Loving Pop (GULP) campaign
Responding to the new Give Up Loving Pop (GULP) campaign funded by North West Directors of Public Health, Barbara Gallani, FDF's Director of Regulation, Science & Health, said: “We strongly believe that nutrition advice, whether from public health officials, charities or industry, should be consistent and based on robust and up-to-date scientific evidence. This is a fundamental principle which all stakeholders in public health must subscribe to if consumers are to have confidence in the dietary advice they receive.
”Some of the GULP campaign's messages are alarmist and not backed by the considerable body of science currently available on carbohydrates and health. Education and practical support which empowers consumers to make healthier choices holds more long-term value than efforts to vilify popular food or drinks which can in themselves fit within a healthy, balanced diet when consumed in moderation. These adverts are likely to leave consumers extremely confused about what the evidence is for making such claims.“
For further information:
FDF press office 020 7420 7118/31/40 pressoffice@fdf.org.uk
For FDF's policy positions and background on key issues, go to our Policy section.
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