WASAGA BEACH, ONTARIO, CANADA, January 2, 2015 /EINPresswire.com/ -- Marketing a business today is much more complex than it used to be with the increased number of digital channels available to get the word out. Buzz phrases like Search Engine Optimization, Twitter, Pinterest and Google Analytics are dropped frequently by those in the know. But for many business owners, these terms are shrouded in mystery, along with many other components of online marketing. Getting through all the “noise” to really understand how these components of the marketing puzzle work, and more importantly, how they work effectively together, is the key to successfully marketing a business online.

In fact, the more knowledge entrepreneurs, small businesses and corporations can learn about integrated Internet marketing, the better. Staggering statistics reveal the number of Internet users worldwide will surpass three billion by 2015 with nearly half the world's population expected to have regular access to the web by 2018. This can spell a daunting task for entrepreneurs who are looking to market via the Internet. Where do you start? How can you stand out? Do you do it all yourself or hire a team of different online marketing specialists?

“The first step is learning that the goal of all online marketing boils down to leads and conversions,” says Pam Ivey, Online Marketing Trainer, Speaker, Coach, and owner of Pam Ivey International, who has been supporting business owners with real-world online marketing training for more than a decade. “That might sound salesy and technical but when you understand the steps behind the process and the strategies involved, it takes the guesswork out of how it’s done. A whole new world of growing your business opens up.”

Pam teaches clients how to increase their visibility by leveraging authority in their area of expertise. According to Pam, all your marketing should be speaking to one particular client avatar, e.g. your ideal client, and your lead magnet (free offer available on your website) should be absolutely compelling and irresistible to that ideal client. Then it’s a matter of delivering your targeted marketing messages via the channels that are best suited for your business.

“It may seem like there is a sea of competition out there, but when you do your homework properly, you can’t help but reap the benefits of that all-important foundational legwork,” Pam explains. “The best part is, you don’t have to do it all yourself; it’s important to have enough of an understanding of effective online marketing techniques to direct the right people. That’s also part of what I teach when I work with business owners.”

Through her new coaching program called Online Marketing Mastery for Business Owners, Pam will be walking clients through the steps for drawing traffic to their websites, getting leads, building relationships and converting prospects into clients -- all delivered in laymen‘s terms. But the course isn’t all technical mumbo-jumbo. Understanding the psychology behind getting prospects to buy is also part of the curriculum.

Pam states the ultimate key is the KLT -- Know, Like and Trust -- factor. “While it might be easy to get people on your list, you won’t persuade them to do anything without it,” she says. “Online marketing isn’t just about the numbers; it’s about building valued relationships with real people and being real with them. When you remember the prospect or client always comes first, and you work a strategic, integrated online marketing plan, you‘re giving your business the best possible chance for ongoing success.”

CUTV News Talk Radio will feature Pam Ivey in an interview with Doug Llewelyn on January 5th at 1pm EST.

Listen to the show http://www.blogtalkradio.com/closeuptalkradio. If you have a question for our guest, call (347) 996-3389.

For more information on Pam Ivey International, visit http://www.pamivey.com

Lou Ceparano
CUTV News
(631) 421-8500
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